SHOW / EPISODE

S.3 Ep. 9: Creating Connection in a New Operation: What It Takes to Lead with Trust

39m | Jul 2, 2025

Welcome back to Build Your Culture Brand! In today’s episode, Dr. Jay Raines is joined by Consuela Jacobs, an owner/operator at Chick-fil-A, to talk about the do’s and don’ts when cultivating a culture of trust in a business. 

As a new Chick-fil-A owner/operator, Consuela shares her journey of learning to lead through trust: what it takes to build it, how to repair it, and why it’s essential on both sides of the relationship. She and Dr. Jay explore how internal culture impacts guest experience, and why winning the hearts of customers starts with winning the hearts of your team. Whether you’re an external candidate like Consuela or a seasoned leader, this episode offers practical wisdom on building a culture where people feel seen, supported, and empowered to lead with purpose.

For more information about brand creation and culture, visit www.buildyourculturebrand.com 


Connect with Consuela on Linkedin: https://www.linkedin.com/in/consuela-kennard-jacobs-8735a07/


Guest: Consuela Jacobs (Owner/Operator, Chick-fil-A RedBird, Dallas, Texas)


Time stamps:

(00:00 - 01:16) Intro

(01:17 - 04:44) From Fan to Guest

(04:45 - 12:24) The Journey to CFA

(12:25 - 18:24) The Do’s

(18:25 - 19:26) Extreme Comparison

(19:27 - 21:52) Taking A Breather

(21:53 - 29:16) Building Trust

(29:17 - 32:35)The Team in Me

(32:36 - 37:26) Leading with Care

(37:27 - 42:45) Do the Research

(42:46 - 44:48) Closing

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Build Your Culture Brand with Dr. Jay Raines
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