S.3 Ep. 8: The 9-Value Framework: How Self-Assessment and Accountability Create Breakthrough Leadership

Build Your Culture Brand has a brand new, thought-provoking episode! Dr. Jay Raines is joined by Jacob Jones, Executive Director at Chick-fil-A to speak about how he utilizes accountability in order to transform and lead his team.

Drawing on his hands-on experience transitioning from Seattle to Arizona, Jacob unpacks the essential elements of character-based leadership development, from the 9-value Culture Brand framework to real-world accountability strategies. Together, he and Dr. Jay explore the transformative moments when developing people isn't just helpful, it's critical for organizational success. Through compelling stories like Victoria's journey from shy team member to strong leader, Jacob demonstrates how focusing on character first creates a foundation for all other leadership growth.

For more information about brand creation and culture, visit www.buildyourculturebrand.com 

Connect with Jacob on Linkedin: https://www.linkedin.com/in/jacob-r-jake-jones-41591781/ 

Guest: Jacob Jones (Executive Director at Chick-fil-A, Yuma Arizona)

Time stamps:

(00:00 - 3:05) Intro

(3:06 - 5:25) What is a culture brand, and how does Jacob make that possible?

(5:26 - 7:11) Recreating Jacobs idea of leadership

(7:12 - 9:12) Creating culture brands

(9:13 - 11:57) Defining the 9 values with employees

(11:58 - 14:37) Moving into an existing team

(14:38 - 16:50) Jacobs experience training new leaders

(16:51 - 20:14) Self evaluation as a leader

(20:15 - 26:22) Challenges with accountability

(26:23 - 27:41) Accountability playing a role in results

(27:42 - 30:28) Building trust

(30:29 - 33:23) Using culture brand in hiring

(33:24 - 35:42) Closing thoughts