20. Live Pricing Guide Audit - Pricing Guides That Convert

In this episode, I’m breaking down a real-life pricing guide audit — and giving you a behind-the-scenes look at what works, what doesn't, and exactly how to elevate your pricing materials to book more of the clients you actually want.

We’re covering:

• The difference between pricing guides vs custom proposals (and which one fits your brand)
• Common pricing guide mistakes that turn couples off (and what to do instead)
• How to structure your packages and price presentation to increase bookings
• What your pricing guide should say about you — and why it’s not just about numbers
• How to create emotional connection through design, copy, and flow
• A mini lesson on layout, design, colors, fonts, and visual flow (AKA make it look as good as it sells)

Whether you’re DIYing your pricing guide or ready to overhaul what you’ve got, this episode will give you the roadmap to build a pricing experience that actually converts — without feeling salesy or overwhelming.

🎧 Grab your coffee, open your notes app, and let’s give your pricing guide the glow-up it deserves.