Sheem Speaks - Big Bad Wolf Press Conference

#SOULutionsForMen #BigBadWolf #Dubai #BookSale

The world's BIGGEST & BADDEST book sale, offering books at ridiculously discounted prices of up to 50% - 80%

Soulutions For Mens host Sheem One interviews with the Co-Founders Jacquline Ng and Andrew Yap of the BIG BAD WOLF (The Worlds Largest Book Sale)

As one of the world’s largest travelling circuses of book fairs gets underway in Dubai, co-founder of the Big Bad Wolf (BBW) tells Al Arabiya English how the heavily discounted books are able to make their way around the globe for readers who cannot afford to pay retail.

Andrew Yap pointed at “affordable and accessible” books as the solution to a growing gap in education and knowledge among the youth between different classes of society.

“Kids are hungry. The faster we can educate the world, the faster we can solve this problem,” an optimistic Yap said in the interview.

Having started in 2009 with a mission to provide English-language reading material to children without the means to acquire books, the operation has since grown into a trans-global affair that attracts thousands of readers.

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