As the Hat-Trick Copywriter, I&#39;m podcasting about all things black business and writing copy while I journey along the way.I&#39;ll touch on all subjects sharing my professional growth, give some tips and comments on the world around us.With online businesses growing so fast, writing has never been more critical from a marketing perspective.So strap yourself in and take a punt on an engaged black woman who wants to inform and entertain you whilst we build our businesses in these rocky times.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/26/11/dc414097-75b1-43ff-a926-fe38bd4ddf2a_podcast_11_-_can_academics_write_copy.mp3

What is the difference between writing academically and copywriting?

Is Copywriting, Writing?

Podcast 11 - Can Academics Write Copy?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/6/9/c25c62ab-b85e-45cb-81ec-93a6ed9cc988_podcast_10_-_supreme_court_justices_in_the_uk.mp3

In the light of Judge Ketanji Brown Jackson&#39;s imminent confirmation as the first black woman to the American Supreme Court, I look at the UK Supreme Court Justices and the current selection process for the two vacancies soon to be filled.

Podcast 10 - Supreme Court Judges in the UK

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/28/19/1698b917-58cd-4ee2-9bd8-de07a19a296d_podcast_9_-_will_s_oscar_wild_moment.mp3

What happened to Will Smith at the 2022 Oscar Awards?

Podcast 9 - Will's Oscar Wild Moment

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/22/21/6e1ede50-57ab-4367-9e3b-7ffa67f1c5ff_podcast_8_-_child_q.mp3

Podcast 8 - Child Q

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/15/16/acfc36a4-369b-4215-9b9b-bc1fdecb7ef2__-_the_business_of_other_refugees_in_the_world.mp3

Where are the refugees in the world and are they your business?

Podcast 7 - Other refugees in the world and are they your business?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/9/8/5e289c17-31c9-4012-af59-775051c8d901_podcast_6_-_blacks_in_ukraine_week_2.mp3

A further discussion on Blacks in Ukraine and how we might help them.

Podcast 6 - Blacks in Ukraine Week 2

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/13/9d404705-cd1d-464d-8e55-70d28b5e0f10_podcast_5_-_black_refugees_in_ukraine.mp3

How do we reconcile the rights of Ukraine with its treatment of black Refugees?Jamaican Medical Students (now refugees) in Ukraine unloved by their government

Podcast 5 - Black Refugees in Ukraine

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/21/17/694f38cd-b966-4e94-93e0-91b7ef19aac1_podcast_4_-_jamal_edwards_and_prince_andrew.mp3

Moments in the week including the loss of Jamal Edwards and the apparent £10 million paid to Virginia Giuffre by Prince Andrew

Podcast 4 - Jamal Edwards & Prince Andrew

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/15/14/63f7a6da-1a2c-4805-ba04-d8c503774ff0_podcast_3_-_dame_cressida_dick_resigns.mp3

Join me in a completely different discussion on the recent resignation of Metropolitan Police Commissioner - Dame Cressida Dick.How useful are Metropolitan Commissioners in the full spectrum of things?

Podcast 3 - Metropolitan Police Commissioners - Next?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/8/18/5eba363a-91b2-4151-9497-ec3f6d0aced4_podcast_2_-_soya_milk.mp3

Don&#39;t focus too much on the news, and did you know Soya is not only ok but could actually be good for you.

Drink Soya, We're Not Mice

Podcast 2 - Soya Milk, We're Not Mice

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/1/31/21/60adbd5e-f17f-462f-96d0-7d68efaa0214_podcast_jan_1_2022.mp3

This podcast reintroduces me to let you know what I&#39;ve been doing since you last heard me and where I&#39;m hoping to go in 2022.

Black Breast Cancer and My Promise

Podcast 1 - January 2022 - Breast Cancer and My Promise

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/7/22/f83ff139-5c94-4e00-860d-edeb9030356a_episode_15.mp3

It’s like some people think running a business means they have grounds for ignoring the racism around them. But what if it’s not. What then?

Podcast 15 – Racism and Black Businesses

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/7/14/92cef601-f7ee-43fc-a3fa-06294b124ff4_episode_14.mp3

I wanted to tell the client to get lost, ‘you’re just not worth it!’ and my mind went to ‘you see black people!’. However, I reigned myself in, sucked up the bad moments and hung on for a better day.

Podcast 14 – Difficult Clients

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/1/16/9e750308-59d4-4b40-b066-d64987a95736_episode_13.mp3

When you’re going it alone, it’s hard work but don’t let others put you off. Even if you have those close to you telling you to give up in the name of love, ignore them. Follow your gut instinct even if it means you’re walking that path on your own. Don’t get this confused with living off fantasy. I mean ground yourself in hard work and go for it with the honest expectations you have set for yourself.

Podcast 13 – Successful Tips for Self-Employment

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/1/11/d70f8e5e-58be-4981-9803-c8583fd23b1d_episode_12.mp3

Today I’m sharing with you some of the mistakes I’ve made with money when trying to learn to value myself and dealing with clients. It’s a lesson in trying to hold onto your own value and finding the right place for you in the marketplace. Only you can decide but don’t lose your self-respect in trying to get it right.

Podcast 12 – Money Mistakes

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/24/20/6bc13cda-0401-4096-8cf9-f3e0ee80e02f_episode_11.mp3

If you’re running an online business and you have not yet heard about funnels to help sell your services and/or products, you’ve been living in the dark ages. And yet, while funnels are the primary marketing approach for up scaling your business, people are struggling to understand what a funnel is and why you need a funnel copywriter. Tune in to learn in non-technical language what a funnel is and how it works for you online.

Podcast 11 - Funnels and Tunnels For Your Business

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/24/19/2a0d872e-75ab-4641-acf5-f0debcbd5ef9_episode_10.mp3

Invariably you will meet a copywriter when you suddenly realise you need one. That will probably occur when you’re confronted with a deadline and an overload of work, so you don’t have time to really check one out thoroughly before choosing. So how do you know whether you’re talking to somebody reliable, credible and good at what they say they do? Here are ten-tips to try and keep you on a safe path.

Podcast 10 - Ten Mistruths From Copywriters

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/20/8/66b94f9f-0481-4e71-8716-5ae2184a85be_podcast_9_-_linkedin_profiles.mp3

Podcast 9 - LinkedIn Profiles

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/13/15/da4208fa-46b3-4943-aaec-cd29a4dd876b_podcast_8_-_black_breast_cancer.mp3

Podcast 8 - Black Breast Cancer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/9/90926a94-ac93-449c-ae5b-ea0effed9086_podcast_7_-_from_white_to_black.mp3

Podcast 7 - From White to Black

As the Hat-Trick Copywriter, I'm podcasting about all things black business and writing copy while I journey along the way.

I'll touch on all subjects sharing my professional growth, give some tips and comments on the world around us.

With online businesses growing so fast, writing has never been more critical from a marketing perspective.

So strap yourself in and take a punt on an engaged black woman who wants to inform and entertain you whilst we build our businesses in these rocky times.