Say It Ain't Tone & OBA Rowland: Big Sean, DeJ Loaf, IBGM & Solo Life | The Cobain Report S7 EP20
1h 55m | Oct 8, 2026Say It Ain't Tone & OBA Rowland: DeJ Loaf, Big Sean, IBGM & Detroit TOP 5 | The Cobain Report S7 E20
TODAY ON THE COBAIN REPORT, WE HAVE TWO DETROIT ARTISTS WHO WERE THERE FOR SOME OF THE MOST IMPORTANT MOMENTS IN DETROIT HIP HOP.
SAY IT AIN'T TONE AND OBA ROWLAND sit down with Rocc Cobain & Cezah for an in depth conversation about IBGM, Big Sean, DeJ Loaf, Finally Famous, Detroit hip hop, loyalty, the music business, ownership, and their lives as artists today.
Say It Ain't Tone takes us back to his relationship with Big Sean, the early Finally Famous era, working around Sean, discovering talent, building his own independent movement, and helping build IBGM.
The conversation gets into DeJ Loaf, the early IBGM movement, OBA Rowland's rise, the "I Been Getting Money" mentality, Detroit hip hop then vs. now, loyalty, friendship, money, ownership, releasing music, and lessons learned throughout their careers.
They also discuss their history together, the Detroit music scene, major studio stories, their favorite Detroit artists, Detroit's Top 5, and what they are doing next.
OBA Rowland discusses his upcoming music and Won't Last Forever, while Say It Ain't Tone talks about new music, Dream Cruise 2, collaborations and rediscovering his love for making music.
š„ IN THIS EPISODE
⢠Say It Ain't Tone & OBA Rowland's beginnings
⢠Growing up in Detroit
⢠Meeting Big Sean
⢠The Finally Famous era
⢠Big Sean and Detroit music
⢠The origins of IBGM
⢠What IBGM really means
⢠DeJ Loaf and IBGM
⢠OBA Rowland's rise
⢠Detroit hip hop then vs. now
⢠The evolution of Detroit rap
⢠Building and developing artists
⢠Loyalty and friendship
⢠The music business
⢠Ownership and money
⢠Mistakes and lessons learned
⢠Advice for young artists
⢠Detroit's Top 5
⢠Favorite Detroit artists
⢠New music and upcoming projects
⢠Dream Cruise 2
⢠Won't Last Forever
ā±ļø CHAPTERS / TIMESTAMPS
00:00 ā IBGM: The Four Letters That Started It All
01:00 ā Building Independently With Big Sean
03:00 ā DeJ Loaf, IBGM & The Vision
04:00 ā OBA Rowland's Rise
08:15 ā The Cobain Report Introduction
11:17 ā Who Were They Before Music?
15:07 ā Meeting Big Sean
19:33 ā "My Closet" & Big Sean
20:14 ā How Say It Ain't Tone Got His Name
21:47 ā How OBA Rowland Got His Name
26:36 ā Detroit Hip Hop Before The Explosion
31:21 ā Finally Famous & Detroit Sound
33:20 ā Capital Park Studios
36:09 ā Loyalty & Industry Lessons
40:48 ā IBGM: What Does It Really Mean?
41:41 ā The Origins Of IBGM
42:05 ā Discovering DeJ Loaf
43:10 ā Building The IBGM Movement
44:02 ā The OBA Rowland Run
49:24 ā Detroit Hip Hop Then vs. Now
50:32 ā Young Detroit Artists They Would Sign
53:59 ā OBA's Music & Releasing More
55:42 ā Crazy Studio Stories
59:56 ā OBA's Next Project
1:01:04 ā Advice For The Next Generation
1:03:03 ā The Business Of Music & Money
1:09:25 ā Biggest Mistakes & Not Releasing Music
1:09:53 ā Big Sean, Money & Ownership
1:13:08 ā What Would They Tell Their Younger Selves?
1:14:00 ā Unreleased Music & Missed Opportunities
1:25:38 ā Rapid Fire
1:26:34 ā Eastside vs. Westside
1:26:44 ā Big Sean vs. OBA Rowland
1:26:53 ā DeJ Loaf vs. Earlly Mac
1:27:02 ā Old Detroit vs. New Detroit
1:27:14 ā Best Detroit Rapper & Producer
1:27:29 ā Most Underrated Detroit Rapper
1:28:15 ā Favorite Records & Collaborations
1:43:26 ā Detroit Rap Mount Rushmore
1:44:20 ā Detroit Hip Hop Legends
1:45:22 ā Detroit's Most Creative Artists
1:48:33 ā OBA Rowland's Current Music
1:49:32 ā Say It Ain't Tone & Dream Cruise 2
1:50:09 ā Rediscovering The Love For Music
š PERFECT FOR FANS OF
Big Sean, DeJ Loaf, Say It Ain't Tone, OBA Rowland, IBGM, Finally Famous, Detroit Hip Hop, Detroit Rap, Detroit Music, Michigan Hip Hop, Detroit Artists, Detroit Music History, Big Sean Detroit, DeJ Loaf Detroit, OBA Rowland Interview, Say It Ain't Tone Interview, IBGM Detroit, Detroit Hip Hop History, Detroit Rap History
Hosted by: Rocc Cobain & Cezah
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