521: Personal Branding | Libby Gill
Show Details28min 25s520: Body Language on Zoom | Mark Bowden
Show Details25min 52s519: How to Provide Digital Accessibility | Alisa Smith
Show Details19min 14s518: Digital Accessibility | Ty D'Amore
Show Details26min 42s517: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 2
Show Details22min 42s516: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 1
Show Details22min 6s515: 10 Best Business to Business Prospecting Methods | Master Sales Series
Show Details23min 23s514: Current State of Vendor and Media Company Relations | Martin Kristiseter
Show Details26min 43s513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
Show Details42min 32s512: The Future of Customer Experience | Steven Van Belleghem
Show Details26min 13s511: 11 Mistakes Customer Success Professionals Should Avoid | Master Sales Series
Show Details16min 29s510: Why Salespeople Need To Behave More Like Doctors | Keenan
Show Details27min 31s509: Human Resources In A World With No Physical Boundaries | Lauren B. Jones
Show Details26min 27s508: Vendasta Acquires MatchCraft | Sandy Lohr, Brendan King
Show Details22min 21s507: How To Think More Profitably As An Agency | Marcel Petitpas
Show Details30min 34s506: Price Negotiating; A masterclass for sellers | Chris Croft
Show Details46min 30s505: Time Management: Life Is Long, Here's How To Get Your Time Back | Chris Croft
Show Details29min504: Zero-Waste Marketing and $100,000+ Websites | Andy Crestodina
Show Details35min 59s503: Anatomy Of An Entrepreneur | Master Sales Series
Show Details10min 22s502: The ABCDE Of Marketing Re-Invented, Part 2 | Rishad Tobaccowala
Show Details18min 40s501: Staying Human In The Age Of Data, Part 1 | Rishad Tobaccowala
Show Details30min 9s500: Creating Confidence: Auditioning For The Role Of Yourself | Heather Monahan
Show Details26min 51s451: 2021 Year in Review | Brendan King
Show Details28min 48s450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin
Show Details33min 1s449: A Mind For Sales | Mark Hunter
Show Details29min 24s448: Rewiring Your Brain: How to navigate opportunity | Cathy Poturny
Show Details42min 8s447: The Top 10 Skills You'll Need To Win At Work | Master Sales Series
Show Details18min 14s446: The 5 Levels of Leadership and Universal "ASPIRE" Model To Coaching | John Hoskins
Show Details25min 5s445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson
Show Details21min 54s444: The Psychology Of Starting And Running An Agency | Robert Davis
Show Details23min 46s443: The Voice Of Generation Z | Dr. Morissa Schwartz
Show Details21min 35s442: Mastering Predictive Sales: Data and Instinct | Chris Bondarenko
Show Details29min 52s441: Less Is More When It Comes To Your Social Media Strategy | Krista Neher
Show Details19min 32s440: Stop Selling, Start Evangelizing | Donald Kelly
Show Details36min 44s439: The Fundamentals of Managing 1000 Salespeople at 21 Years Old | Nick Kane
Show Details25min 41s438: Customer Loyalty; RBC Royal Bank is Light-years Ahead of Free Toasters, with Darby Sieben
Show Details28min 52s437: Every Job is a Sales Job, with Dr. Cindy McGovern
Show Details32min 2s436: Your Tech Stack Increases Valuation by 6-7x, with James Ciuffetelli
Show Details31min 4s435: Adapt to Digital, In Memory of Paul Plant
Show Details29min 40s434: Outsourced Marketing: Joining Your Client’s Team, with Stephanie Krummenacker
Show Details35min 56s433: 39 Ideas When You Don't Know What to Post on Social Media
Show Details21min 16s432: Sales Integrity and Same Side Selling, with Ian Altman
Show Details28min 27s431: Outcome Based Selling, with Phil M. Jones
Show Details41min 35s430: Modern Sales Driven by Authenticity, with Morgan Ingram
Show Details26min 2s429: 8 Skills Every Top Performer Should Possess | Master Sales Series
Show Details15min 4s428: Introverts Networking, with Matthew Pollard - Part 2
Show Details27min 29s427: Introverted Salespeople, with Matthew Pollard - Part 1
Show Details31min 27s426: Educating Your Clients, with Jenni White
Show Details36min 48s425: 5 Mistakes Leaders Make with their SDRs, with David Dulany
Show Details36min 43s424: Learning from your Misadventures, with Larry Long Jr.
Show Details31min 40s423: Building a Positive Team Culture | Master Sales Series
Show Details33min 4s422: A Guide to Google Ads, with Mike Rhodes
Show Details29min 8s421: Passionate Marketing Agency Owner, with Cheryl O'Hern
Show Details24min 46s420: Entrepreneurial Life, with Jeff Adamson
Show Details34min 25s419: Four Fastest ways to Burn a Lead | Master Sales Series
Show Details18min 21s418: Become a LinkedIn Expert, with Viveka von Rosen – Part 2
Show Details28min 17s417: Become a LinkedIn Expert, with Viveka von Rosen - Part 1
Show Details29min 22s416: Empathy in Sales, with Jerry Acuff
Show Details32min 40s415: Analyzing the IT Channel, with Andrew Down
Show Details27min 3s414: Finding Success Through the Pandemic, with Mitchell Slater
Show Details28min 21s413: Benefits of Marketing to Existing Customers | Master Sales Series
Show Details14min 32s412: State of Local Businesses in Italy, with Roberto Giacchi
Show Details34min 17s411: The Channel Software Tech Stack, with Jay McBain
Show Details29min 28s410: Top, Middle, & Bottom of Funnel | Master Sales Series
Show Details26min409: Ecommerce Explained with, Stephanie Kirk
Show Details35min 26s408: The Digital Landscape in Singapore, with Fabian Lim
Show Details23min 29s407: 10 Tips for Remote Selling | Master Sales Training
Show Details15min 45s406: Lead Generation Guide, with Brock Andony
Show Details27min 4s405: How to Leverage the Power of Amazon, with Lisa McNab
Show Details33min 37s404: Reduce Churn, with Josh Glantz
Show Details38min 14s403: Prospecting 101 | Master Sales Series
Show Details27min 30s402: Finding your Ideal Customer | Master Sales Series
Show Details13min 40s401: Finding a Sales Mentor, with Stephen Defina
Show Details40min 55s400: New Year, New Season of the Conquer Local Podcast
Show Details4min 35s367: That's a Wrap 2020, with Brendan King
Show Details23min 39s366: Big Hairy Audacious Goals | Master Sales Series
Show Details24min 16s365: Ideal Customer & Saying No, with Janice Christopher
Show Details41min 20s364: Digital Ad Spend, with Zach Johnson
Show Details28min 11s363: Building a Content Marketing Team, with Dan McLean
Show Details28min 51s362: Rocking your LinkedIn Profile, with Morgan Hammer
Show Details26min 49s361: The Macro Conversion Funnel, with Frank Cowell
Show Details28min 17s360: MSP Marketing Troubles, with Ayan Adam
Show Details26min 48s359: Inside Sales Training, with Ian Jones
Show Details23min 52s358: The Membership Economy, with Robbie Baxter
Show Details32min 42s357: Brand Visibility, with Chris Dickey
Show Details25min 11s356: Emotional Intelligence in Sales, with Jason Forrest
Show Details30min 57s355: Customer Deciding Journey, with Tim Riesterer | Part 2
Show Details20min 19s354: Customer Deciding Journey, with Tim Riesterer | Part 1
Show Details29min 25s353: Elevate your Personal Brand, with Nina Blankenship
Show Details36min 31s352: Entrepreneurial Spirit, with Ryan Mason
Show Details22min 19s351: Cybersecurity Bootcamp, with Alex Ryals
Show Details26min 20s350: Creating a High Performing Sales Culture, with Neal Romanchych
Show Details31min 10s349: Four Stages of Competence | Master Sales Series
Show Details16min 21s348: Adapt to Digital or Die, with Paul Plant
Show Details29min 40s347: Reviewing your Sales Call | Master Sales Series, with Brent Blazieko
Show Details25min 34s346: Video Marketing Strategy, with Brian Albert
Show Details25min 7s345: Lighthouse Strategy, with Dennis Yu
Show Details26min 4s344: Customer-Centric Hiring, with Wayne Bischoff
Show Details41min 57s343: Digital Marketing Academy, with Jacqueline Cook
Show Details30min 50s342: A Buyers Journey, with Jeff Koser
Show Details31min 37s341: Forcing Function for Digital Transformation, with Marty Fisher
Hide Details21min 23sIf you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt.
Marty Fisher, President of Sherpa Marketing, is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business. He has a passion for local businesses, and when he saw the effects the pandemic would on the economy he knew Sherpa Marketing needed to step in. George and Marty discuss how the pandemic has been a forcing function for a digital transformation, they explain that now more than ever the importance of e-commerce on a website and being able to update their online listings in an instant.
Owning and managing Sherpa Marketing since 1996, Marty brings “Big Idea” thinking, marketing intelligence, and business acumen to every customer interaction. Providing solutions that deliver value is not an objective that can be met without a strong commitment from the leadership of a company. By encouraging the team to embrace this philosophy he ensures that all customers receive the full benefit of Sherpa’s capabilities. He tries to prove repeatedly that his breadth of knowledge and expertise affect positive outcomes for his clients. His experience with all types of technology allows him to offer the most current solutions to his client’s challenges. His belief in technology “as the great equalizer” means he is hard-wired to always think of ways to integrate marketing tactics. A commitment to uncovering the most effective and measurable communication strategies is one of Marty’s passions. He is not content to “phone it in”, He challenges himself and the Sherpa team to do more and find incremental value. Clients receive the benefit of this drive - successful projects with tangible and measurable results.
Keep the conversation going in the Conquer Local Community, and to learn more take a course in the Conquer Local Academy.
21min 23sPublished Jun 30, 2020 at 2:16pm340: Intrapreneurship in Large Complex Organizations, with Dr. Chitra Anand
Show Details23min 53s339: Leveraging Branded Content, with Jared Merves
Show Details23min 3s338: SMB Best Practices for going Back to Business, with Todd Rowe
Show Details32min 39s337: Building a Cooperative in Retail, with Lindsay Gaskins
Show Details33min 32s336: Be the Trusted Local Expert | Master Sales Series
Show Details12min 24s335: Ecommerce, Now or Never, with Greg Sterling
Show Details31min 44s334: The Customer Journey, with Ahsen M
Show Details20min 54s333: Onboarding a Remote Workforce, with Tricia Score
Show Details27min 43s332: Trust in Franchise Selling, with Joe Mohay
Show Details35min 22s331: Creating a Buyer Persona, with Stu Richards
Show Details24min 18s330: Brand Identity | Master Sales Series
Show Details16min 30s329: Navigating a SaaS Startup, with Jordan McFarlen
Show Details45min 10s328: Be the Hero | Master Sales Series
Show Details19min 31s327: Product-Led Growth, with Anna Tavares
Show Details36min 16s326: Direct to Customer, with Mitch Joel
Show Details20min 28s325: The Art of the Elevator Pitch | Master Sales Series
Show Details31min 42s324: Converting Leads, with Existing Clients - Part 2 | Master Sales Series
Show Details21min 52s323: Converting Leads - Part 1 | Master Sales Series
Show Details28min 14s322: Developing a Sales Strategy, with Donny Dye
Show Details30min 59s321: Sales Procurement & Relationship Building, with Jens Hentschel
Show Details27min 34s320: Defining SaaS Channel Partners, with Janet Schijns
Show Details26min 55s319: Creating Competitive Sales Battlecards | Master Sales Series
Show Details14min 52s318: The Customer Journey After the Sale, with Michael Watkins
Show Details26min 17s317: The Google Guarantee, with Justin Sanger
Show Details19min 56s316: Optimizing the Sales Day, with Steve Benson
Show Details24min 26s315: Qualifying the Lead, with Doug Campbell | Inside Sales
Show Details23min 41s314: How to Have Effective Discovery Calls | Master Sales Series
Show Details22min 32s313: Location, Location, Location - Multi Location! With Mike Giamprini
Show Details36min 52s312: Pain Points of Forecasting | Master Sales Series
Show Details20min 57s311: Discipline Leads Results, with Steve Whittington
Show Details30min 13s310: Booth or No Booth at Conferences | Master Sales Series
Show Details34min 54s309: Four Sales Formulas, with Mark Roberge
Show Details31min 36s308: Don't Miss the Opportunity in Political Advertising, with Steve Passwaiter
Show Details23min 46s307: Generation Z is Coming for Us, with Kimberli Lewis
Show Details24min 55s306: Four Mental Leashes, with Jason Forrest | Part 2
Show Details17min 1s305: Four Mental Leashes, with Jason Forrest | Part 1
Show Details26min 34s304: The Holy Grail - Monthly Recurring Revenue, with Sam Jacobs
Show Details39min 10s303: Life as a BDR, with Todd Roberts & Myron Kindrachuk | Inside Sales
Show Details30min 32s302: Building a Winning Sales Playbook, with Matt Sunshine
Show Details29min 57s301: Life as an SDR, with Glen Bowie & Michael Patola | Inside Sales
Show Details29min 35s300: Building Trust with Customers, with Jim Tracy
Show Details26min 47s256: Voice Search & Listings, with Brooke Henderson
Show Details20min 42s255: George's Top Tips - Talk Tracks
Show Details15min254: 4 Keys to Retention, with Matt Tennison
Show Details24min 30s253: A Subscription Economy, with Patrick Campbell
Show Details24min 45s252: Methodologies for Hiring Salespeople, with Butch Langlois
Show Details30min 23s251: The Secret is Out, with Chris Montgomery | Highlights from Conquer Local 2019
Show Details21min 19s250: Selling to the Multi-Family Market, with Erica Byrum | Highlights from Conquer Local 2019
Show Details21min 22s249: Leading with Value, with Nick Roshon | Highlights from Conquer Local 2019
Show Details26min 22s248: Disruption and Reorganization, with Matt Dosch | Highlights from Conquer Local 2019
Show Details30min 7s247: The SEO Effect within Listings, with Jonathan Best
Show Details30min 3s246: A Sales Force Army, with Morgan Stevenson
Show Details24min 15s245: George's Top Tips - Setting Goals That Get Results
Show Details12min 33s244: No matter the Industry, Sales is Sales, with Lance Tyson
Show Details31min 9s243: George's Top Tips - Conquering the Gatekeepers to get to the C-Suite
Show Details15min 39s242: Selling Air, with Paul Jacobs
Show Details24min 46s241: George's Top Tips - How to Handle Objections
Show Details28min 7s240: The Battle of Positioning, with April Dunford
Show Details13min 26s239: George's Top Tips - How to Crush a Presentation
Show Details14min 38s238: The Curse of Commoditization, with Katie Martell
Show Details18min 9s237: George's Top Tips - Cold Calling
Show Details13min 38s236 : Started from a Survey now he's here - how Gordon Borrell Built a Business
Show Details28min 7s235: There is no I in Team Sales, with Peter Urmson
Show Details27min 17s234: He who Elevates, Doctrinates - with Donny Dye
Show Details36min 41sMarket Qualified Leads in South Africa, with Lyndon Munetsi
Show Details21min 16s232: Think like an App, with Neal Polachek
Show Details24min 25sThe Man who Eats, Lives & Breathes Sales, with Carson Heady
Show Details34min 19s230: Mission: Radio to Digital, with Jamie Cohen
Show Details23min 1s229: The Change from Print to Digital, the How with Luboš Čipera
Show Details20min 4s228: Conquering Tomorrow, with Brendan King
Show Details24min 45sLocal vs the Big Guys, with Brendan King | The New Marketing Stack
Show Details15min 50s226: Crushing Churn, with Jackie Cook | The New Marketing Stack
Show Details25min 41s225: Websites - The Good, the Bad & the Ugly, with Jillian Als | The New Marketing Stack
Show Details31min 39s224: Capitalizing on Social Media, with Dennis Yu | The New Marketing Stack
Show Details33min 56s223: Data Leverage Pt. 2, with Christian Ward | The New Marketing Stack
Show Details22min 9s222: Data Leverage, with Christian Ward | The New Marketing Stack
Show Details32min 9s221: Reputation Ownership, with Todd Collins | The New Marketing Stack
Show Details29min 48s220: Reimagining Email Marketing, with Deepak Surana | The New Marketing Stack
Show Details23min 2s219: Discovering Demand Gen, with Devon Hennig | The New Marketing Stack
Show Details27min 17s218: Modern Era SEO, with Will Scott | The New Marketing Stack
Show Details30min 31s217: The Evolution of Search Engine Marketing, with Sandy Lohr | The New Marketing Stack
Show Details34min 13s216: Cracking the Digital Transformation Code and Eliminating Churn | with Jeff Folckemer
Show Details32min 9s215: Developing Top-Tier Modern Salespeople | with Derron Steenbergen
Show Details22min 28s214: Sales, Marketing, & Product Innovation | with Bart van der Heijden
Show Details17min 28s213: Tech Adoption & the Future of Sales | with Charles Laughlin
Show Details24min 9s212: Four Critical Aspects of Modern Sales | Master Sales Series
Show Details8min 25s211: Conquering the Sales Success Hangover | Master Sales Series
Show Details12min 19s210: Discovering Emotional Intelligence | Master Sales Series
Show Details20min 22s209: Rituals for Better Business Travel | Master Sales Series
Show Details23min 32s208: Removing the Fear of the Prospect | Master Sales Series
Show Details16min 34sEncore: Dennis Yu | Forget Facebook’s PR problem and focus on your personal brand
Show Details31min 50sEncore: Everest, AI, and Parental Leave | with Steve Whittington
Show Details32min 8s207: 13 Success Tactics for Sales Managers | Master Sales Series
Show Details18min 7s206: 20 Elite Sales Reads | Master Sales Series
Show Details11min 5s205: Dressed for Success | Master Sales Series
Show Details12min 20s204: The Killer Presentation Format | Master Sales Series
Show Details15min 44s203: The Perfect Elevator Pitch | Master Sales Series
Show Details15min 45s202: Prospecting 101 | Master Sales Series
Show Details15min 35s201: The Perfect Sales Day | Master Sales Series
Show Details17min 36s122: Breaking the Boom & Bust Sales Cycle | with Colleen Francis
Show Details16min 19s121: Everest, AI, and Parental Leave | with Steve Whittington
Show Details31min 29s120: Unlocking Inside Sales: Recruiting, Training, and Motivating | Greg Ryan
Show Details18min 19s119: Heather Monahan | Confidently Pursuing Goals & Embracing the Unknown
Show Details25min 43s118: Salespeople are Always Right | with Romy Sembi
Show Details24min 43s117: Making Freemium Work for your Salesforce | with Karen Davies and James Moore
Show Details32min 33s116: From Rock Bottom to Rockstar Agency, with Todd Collins
Show Details26min 3s115: Steve Nudelberg: Confessions of a Serial Salesman
Show Details20min 58s114: Dennis Yu: Forget Facebook’s PR problem and focus on your personal brand
Show Details32min 53s113: Rand Fishkin: Goodbye Moz, hello SparkToro! Start-up struggles & sales strategies
Show Details23min 42s112: Alexander Group’s secret weapon: the client impact analysis | with Matt Bartels, Quang Do
Show Details20min 19s111: Becoming Passionate and Articulate About Your Sales Strategy | Featuring James Moore
Show Details20min 54s110: What 7,500 SMB Advertisers Want, with Gordon Borrell | At #LOAC2018
Show Details20min 6s109: The Math Equation Behind Fat Loss with George’s Personal Trainer, Bill Karalash
Show Details24min 28s108: Print Isn’t Dead at the Seattle Times (The 121-Year-Old Startup) — with Gary Smith
Show Details25min 30s107: War stories from McClatchy’s former commander of digital revenue — with John Jordan
Show Details19min 47s106: Taming the Terror of the 30-Day Post-Sale Follow Up
Show Details14min 21s105: Proving Performance & Going Beyond Product Peddling — with Jed Williams
Show Details25min 44s104: Motivating Salespeople & Pivoting to Needs-Based Selling — with Mike Giamprini of 411.ca
Show Details16min 40s103: Becoming Iron Man - What George Learned From a Life-Altering Surgery
Show Details15min 14s102: How Traditional Sales Reps Are Transitioning to Digital — With David Little
Show Details25min 48s101: Adapt or Die: Selling Digital Media in 2018 | Conquer Local Podcast with George Leith
Show Details18min 15sTeaser: Introducing a Podcast for Digital Marketers
Show Details26s