Conquer Local with George Leith
Welcome to the Conquer Local podcast, hosted by Chief Customer Officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
Episodes
521: Personal Branding | Libby Gill
Show Details28min 25s520: Body Language on Zoom | Mark Bowden
Show Details25min 52s519: How to Provide Digital Accessibility | Alisa Smith
Show Details19min 14s518: Digital Accessibility | Ty D'Amore
Show Details26min 42s517: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 2
Show Details22min 42s516: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 1
Show Details22min 6s515: 10 Best Business to Business Prospecting Methods | Master Sales Series
Show Details23min 23s514: Current State of Vendor and Media Company Relations | Martin Kristiseter
Show Details26min 43s513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
Show Details42min 32s512: The Future of Customer Experience | Steven Van Belleghem
Show Details26min 13s511: 11 Mistakes Customer Success Professionals Should Avoid | Master Sales Series
Show Details16min 29s510: Why Salespeople Need To Behave More Like Doctors | Keenan
Show Details27min 31s509: Human Resources In A World With No Physical Boundaries | Lauren B. Jones
Show Details26min 27s508: Vendasta Acquires MatchCraft | Sandy Lohr, Brendan King
Show Details22min 21s507: How To Think More Profitably As An Agency | Marcel Petitpas
Show Details30min 34s506: Price Negotiating; A masterclass for sellers | Chris Croft
Show Details46min 30s505: Time Management: Life Is Long, Here's How To Get Your Time Back | Chris Croft
Show Details29min504: Zero-Waste Marketing and $100,000+ Websites | Andy Crestodina
Show Details35min 59s503: Anatomy Of An Entrepreneur | Master Sales Series
Show Details10min 22s502: The ABCDE Of Marketing Re-Invented, Part 2 | Rishad Tobaccowala
Show Details18min 40s501: Staying Human In The Age Of Data, Part 1 | Rishad Tobaccowala
Show Details30min 9s500: Creating Confidence: Auditioning For The Role Of Yourself | Heather Monahan
Show Details26min 51s451: 2021 Year in Review | Brendan King
Show Details28min 48s450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin
Show Details33min 1s449: A Mind For Sales | Mark Hunter
Show Details29min 24s448: Rewiring Your Brain: How to navigate opportunity | Cathy Poturny
Show Details42min 8s447: The Top 10 Skills You'll Need To Win At Work | Master Sales Series
Show Details18min 14s446: The 5 Levels of Leadership and Universal "ASPIRE" Model To Coaching | John Hoskins
Show Details25min 5s445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson
Show Details21min 54s444: The Psychology Of Starting And Running An Agency | Robert Davis
Show Details23min 46s443: The Voice Of Generation Z | Dr. Morissa Schwartz
Show Details21min 35s442: Mastering Predictive Sales: Data and Instinct | Chris Bondarenko
Show Details29min 52s441: Less Is More When It Comes To Your Social Media Strategy | Krista Neher
Show Details19min 32s440: Stop Selling, Start Evangelizing | Donald Kelly
Show Details36min 44s439: The Fundamentals of Managing 1000 Salespeople at 21 Years Old | Nick Kane
Show Details25min 41s438: Customer Loyalty; RBC Royal Bank is Light-years Ahead of Free Toasters, with Darby Sieben
Show Details28min 52s437: Every Job is a Sales Job, with Dr. Cindy McGovern
Show Details32min 2s436: Your Tech Stack Increases Valuation by 6-7x, with James Ciuffetelli
Show Details31min 4s435: Adapt to Digital, In Memory of Paul Plant
Show Details29min 40s434: Outsourced Marketing: Joining Your Client’s Team, with Stephanie Krummenacker
Show Details35min 56s433: 39 Ideas When You Don't Know What to Post on Social Media
Show Details21min 16s432: Sales Integrity and Same Side Selling, with Ian Altman
Show Details28min 27s431: Outcome Based Selling, with Phil M. Jones
Show Details41min 35s430: Modern Sales Driven by Authenticity, with Morgan Ingram
Show Details26min 2s429: 8 Skills Every Top Performer Should Possess | Master Sales Series
Show Details15min 4s428: Introverts Networking, with Matthew Pollard - Part 2
Show Details27min 29s427: Introverted Salespeople, with Matthew Pollard - Part 1
Show Details31min 27s426: Educating Your Clients, with Jenni White
Show Details36min 48s425: 5 Mistakes Leaders Make with their SDRs, with David Dulany
Show Details36min 43s424: Learning from your Misadventures, with Larry Long Jr.
Show Details31min 40s423: Building a Positive Team Culture | Master Sales Series
Show Details33min 4s422: A Guide to Google Ads, with Mike Rhodes
Show Details29min 8s421: Passionate Marketing Agency Owner, with Cheryl O'Hern
Show Details24min 46s420: Entrepreneurial Life, with Jeff Adamson
Show Details34min 25s419: Four Fastest ways to Burn a Lead | Master Sales Series
Show Details18min 21s418: Become a LinkedIn Expert, with Viveka von Rosen – Part 2
Show Details28min 17s417: Become a LinkedIn Expert, with Viveka von Rosen - Part 1
Show Details29min 22s416: Empathy in Sales, with Jerry Acuff
Show Details32min 40s415: Analyzing the IT Channel, with Andrew Down
Show Details27min 3s414: Finding Success Through the Pandemic, with Mitchell Slater
Show Details28min 21s413: Benefits of Marketing to Existing Customers | Master Sales Series
Show Details14min 32s412: State of Local Businesses in Italy, with Roberto Giacchi
Show Details34min 17s411: The Channel Software Tech Stack, with Jay McBain
Show Details29min 28s410: Top, Middle, & Bottom of Funnel | Master Sales Series
Show Details26min409: Ecommerce Explained with, Stephanie Kirk
Show Details35min 26s408: The Digital Landscape in Singapore, with Fabian Lim
Show Details23min 29s407: 10 Tips for Remote Selling | Master Sales Training
Show Details15min 45s406: Lead Generation Guide, with Brock Andony
Show Details27min 4s405: How to Leverage the Power of Amazon, with Lisa McNab
Show Details33min 37s404: Reduce Churn, with Josh Glantz
Show Details38min 14s403: Prospecting 101 | Master Sales Series
Show Details27min 30s402: Finding your Ideal Customer | Master Sales Series
Show Details13min 40s401: Finding a Sales Mentor, with Stephen Defina
Show Details40min 55s400: New Year, New Season of the Conquer Local Podcast
Show Details4min 35s367: That's a Wrap 2020, with Brendan King
Show Details23min 39s366: Big Hairy Audacious Goals | Master Sales Series
Show Details24min 16s365: Ideal Customer & Saying No, with Janice Christopher
Show Details41min 20s364: Digital Ad Spend, with Zach Johnson
Show Details28min 11s363: Building a Content Marketing Team, with Dan McLean
Show Details28min 51s362: Rocking your LinkedIn Profile, with Morgan Hammer
Show Details26min 49s361: The Macro Conversion Funnel, with Frank Cowell
Show Details28min 17s360: MSP Marketing Troubles, with Ayan Adam
Show Details26min 48s359: Inside Sales Training, with Ian Jones
Show Details23min 52s358: The Membership Economy, with Robbie Baxter
Show Details32min 42s357: Brand Visibility, with Chris Dickey
Show Details25min 11s356: Emotional Intelligence in Sales, with Jason Forrest
Show Details30min 57s355: Customer Deciding Journey, with Tim Riesterer | Part 2
Show Details20min 19s354: Customer Deciding Journey, with Tim Riesterer | Part 1
Show Details29min 25s353: Elevate your Personal Brand, with Nina Blankenship
Show Details36min 31s352: Entrepreneurial Spirit, with Ryan Mason
Show Details22min 19s351: Cybersecurity Bootcamp, with Alex Ryals
Show Details26min 20s350: Creating a High Performing Sales Culture, with Neal Romanchych
Show Details31min 10s349: Four Stages of Competence | Master Sales Series
Show Details16min 21s348: Adapt to Digital or Die, with Paul Plant
Show Details29min 40s347: Reviewing your Sales Call | Master Sales Series, with Brent Blazieko
Show Details25min 34s346: Video Marketing Strategy, with Brian Albert
Show Details25min 7s345: Lighthouse Strategy, with Dennis Yu
Show Details26min 4s344: Customer-Centric Hiring, with Wayne Bischoff
Show Details41min 57s343: Digital Marketing Academy, with Jacqueline Cook
Show Details30min 50s342: A Buyers Journey, with Jeff Koser
Show Details31min 37s341: Forcing Function for Digital Transformation, with Marty Fisher
Hide Details21min 23sIf you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt.
Marty Fisher, President of Sherpa Marketing, is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business. He has a passion for local businesses, and when he saw the effects the pandemic would on the economy he knew Sherpa Marketing needed to step in. George and Marty discuss how the pandemic has been a forcing function for a digital transformation, they explain that now more than ever the importance of e-commerce on a website and being able to update their online listings in an instant.
Owning and managing Sherpa Marketing since 1996, Marty brings “Big Idea” thinking, marketing intelligence, and business acumen to every customer interaction. Providing solutions that deliver value is not an objective that can be met without a strong commitment from the leadership of a company. By encouraging the team to embrace this philosophy he ensures that all customers receive the full benefit of Sherpa’s capabilities. He tries to prove repeatedly that his breadth of knowledge and expertise affect positive outcomes for his clients. His experience with all types of technology allows him to offer the most current solutions to his client’s challenges. His belief in technology “as the great equalizer” means he is hard-wired to always think of ways to integrate marketing tactics. A commitment to uncovering the most effective and measurable communication strategies is one of Marty’s passions. He is not content to “phone it in”, He challenges himself and the Sherpa team to do more and find incremental value. Clients receive the benefit of this drive - successful projects with tangible and measurable results.
Keep the conversation going in the Conquer Local Community, and to learn more take a course in the Conquer Local Academy.
Published Jun 30, 2020 at 2:16pm