He generated over $4M+ in course sales annually | #17 with Jacques Hopkins
Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.
Some key highlights:
· How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches
· The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer
· What is the strategy for getting extremely detailed feedback (and high-converting testimonials) by running a live beta group
· The 3 types of urgency he uses in funnel and email campaigns
· Why organic content marketing needs to be the foundation for successfully selling any course
Whether you're looking to build an audience and sell your own course or just create music-related content, you won't want to miss this one. Jacques' knowledge around funnel optimization and no-fluff organic marketing strategies is second-to-none. Enjoy!
For more information about Courses and Funnels, head to: https://coursesandfunnels.com/
Listen to the Courses and Funnels Podcast:
Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006
Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U
Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast
Social Media:
Facebook: https://www.facebook.com/courses.and.funnels
Instagram: https://www.instagram.com/coursesandfunnels/
TikTok: https://www.tiktok.com/@coursesandfunnels
LinkedIn: https://www.linkedin.com/company/coursesnfunnels/
Follow Jacques Hopkins
Website: https://pianoin21days.com/
