Stories that Shape Organizations | Lead with Storytelling w/ Megan Davis
42m | Sep 10, 2026What is narrative strategyāand how can organisations use stories to create change, build connection, and understand their culture?
In this episode of Lead with Storytelling, host Sochi Azuh sits down with Megan Davis, Managing Director of Future Skills Academy Australia and founder of Spendlove and Lamb, a narrative strategy consultancy that works with governments, teams, and organisations around the world.
Megan shares how her passion for storytelling began as a child through acting and writing, and how that passion eventually led her into narrative strategy.
In the conversation, Megan explains narrative strategy as a collection of stories, finding the common themes that run through them, and elevating real stories from real people so they can become a powerful force for change.
Sochi and Megan explore:
⢠What narrative strategy actually means
⢠How culture and strategy work together
⢠Recognising a narrative or narrator problem within an organisation
⢠Why real stories from real people matter
⢠Using storytelling to identify commonalities and gaps across teams and cultures
⢠How stories can reinforce organisational culture
⢠The difference between compelling organisational narratives and corporate messaging
⢠Why business communication is more emotional than we often admit
⢠The importance of listening to stories beyond our own experience
⢠Creating repeatable frameworks for storytelling
⢠How narrative evolves over time
⢠Megan's work gathering stories at scale
⢠The Storytelling Challenge and using storytelling in conferences
Connect with Megan Davis:
The Storytelling Challenge for conferences: https://deckle.app/spendloveandlamb
Social Links :
LinkedIn - https://www.linkedin.com/in/megandavisstoryteller/
Instagram - https://www.instagram.com/spendloveandlamb/
TikTok - @megan_davis_actor
