064: Jason Haugen | Building a Culture of Giving Back

45m | Oct 2, 2023

Have you ever wondered how you can grow a business rapidly while also making community impact a priority? In this uplifting episode, Jason Haugen gives us a behind-the-scenes look at how he accomplished this.

Jason takes us on his entrepreneurial rollercoaster, from his early days in network marketing to building a multi-location RV dealership empire in just a few short years. But it's not all about profits and scale for Jason - he's driven by his passion for creating an amazing culture and giving back to local communities.

Listen in as Jason shares the keys to transforming company culture, getting employees and customers excited about volunteering initiatives, and maximizing impact through strategic partnerships. You'll hear inspiring stories of Jason's favorite giving moments that will tug at your heartstrings.

[00:00 - 10:40] The Evolution of an Entrepreneur: From MLM to RV Empire

  • Jason's early days in network marketing taught invaluable lessons in personal development and leadership. 
  • He shares the challenges of transitioning into the RV industry and learning operations from the ground up. 
  • Implementing strategies like book clubs and personality assessments transformed the workplace culture.
  • Jason positioned giving back initiatives as a core company value from day one.

[10:41 - 33:45] Scaling Business to Increase Community Impact

  • Strong culture and hiring the right people enabled rapid expansion from 1 to 9 dealership locations. 
  • Employees are incentivized to volunteer quarterly, with every store having a giving back committee.
  • Jason emphasizes the importance of authentic giving, not just for PR. Customers now want to get involved.
  • His goal is to feed 10,000 people this year by partnering with local charities, 10x their previous impact.

[33:45 - 46:03] The Fulfillment of Making an Impact

  • Jason's favorite giving moment was surprising a Make-A-Wish recipient with a new travel trailer, cash, party, and employee donations. 
  • He prioritizes hands-on involvement over just writing checks, wanting to experience the impact directly.
  • Seeing people happiest and most fulfilled drives Jason to find ways to scale giving initiatives alongside business growth.

Key Quote:

"I scale through people. I don't try to overscale the company if I don't have the right people."


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