068. Bob Burg | Success Through Giving: The Go-Giver Way

37m | Nov 6, 2023

Do you think focusing on what you can give, rather than what you can get, is a viable path to business success?

Bob Burg, co-author of the international best-selling series The Go-Giver, joins us in this episode to talk about how giving can lead not only to personal fulfillment but also to profitability. When you focus on meeting the needs and wants of others, you'll find that your own prosperity naturally follows. He draws a clear distinction between being a Go-Giver, someone who adds value to others, and a Go-Taker, who places self-interest above all else. Bob provides practical, actionable advice that you can put into practice today to ensure your customers feel like a top priority, that it’s not about you, it’s about them. Tune in and begin your Go-Giver journey now!

[00:00 - 06:04] What Makes a Go-Giver

  • Bob shares the story behind their book, The Go-Giver
  • A Go-Giver takes the focus off of themselves and places it on serving others
  • When you prioritize others, they feel good about you, like you, trust you, and want to be in a relationship with you, which leads to business opportunities and referrals

[06:05 - 20:24] The Go-Giver Advantage: Success in Business and Beyond

  • Giving vs. Giving Back: The term 'giving back' comes from a place of scarcity
  • If you've delivered valuable products or services that people willingly paid for, then you haven't taken from anyone, and there's no need to give back
  • Givers can be naturally born or developed through teaching and experience
  • The opposite of a Go-Giver is a Go-Taker, who prioritizes taking without giving in return
  • A Go-Giver salesperson actively listens to the customer's needs, wants, desires, challenges, fears, and hopes
  • Go-Givers are more likely to achieve success because they gain trust by putting others' interests above their own

[20:25 - 30:26] Practical Ways to Become a Go-Giver Now

  • Keep the focus on the other person in conversations; make it about them
  • Asking simple and non-invasive questions, such as how they got started in their profession, can be a great starting point
  • Become a connector by helping individuals meet each other; this costs nothing and adds tremendous value
  • Giving and receiving are not opposites but two sides of the same coin, but giving should always come first
  • When you create an environment where people feel valued, you build influence

[30:27 - 37:46] The Joy of Giving

  • Bob recognizes the impact of our actions on others, even when we may not be aware of it
  • Money can open doors to happiness, but it's not the key to being happy

Tweetable Quotes:

“If business is done right, everyone profits along the way.”

“When we're looking to touch the lives of many people, when we place that other person's interests first, when we act congruently with our true authentic core and we open ourselves to receiving, what we do is we create this benevolent context for success.”

“I don't think money is supposed to buy you happiness. I think money is supposed to give you choices.”


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