Your expertise is worth millions, but only if it&#39;s not trapped inside your head.The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for.Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action.Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she&#39;s showing you how.

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Most established coaches and consultants assume that having more tools, more certifications, and more resources makes their offer more valuable. It does not. Your clients are not coming to you for more; they are coming to you for less: the clearest, most direct path to the result they want, without having to navigate everything you know to find it. In this episode, Kristin breaks down the two most common tool mistakes that keep experienced experts from building scalable, legacy-level programs, and why your method is the map that makes all of your tools worth something. WHAT YOU&#39;LL HEAR<ul><li>Why the smartest, most credentialed experts are often the ones who get most stuck with this, and why more expertise does not automatically produce more clarity</li><li>The difference between having a basket of tools and having a clear map, and why only one of them creates a client experience that actually scales</li><li>What it looks like when an established expert leads their program with tools instead of a method, and why that approach quietly caps both impact and income</li><li>Why courses and programs that feel like a collection are not an organizational problem, and what the real fix actually requires</li><li>The TikTok example: why building your entire program around a single tool makes the program obsolete when the tool evolves, and what to build instead</li><li>How to think about your certifications, modalities, and techniques as lenses that serve your method, not as the method itself</li><li>What becomes available in your offer suite once you have a clear macro method to layer your tools onto</li></ul> TIMESTAMPS0:00 Your clients want less1:15 The credential problem2:30 Welcome to Episode 63:00 Tools as liability4:15 Mistake one: basket not map6:00 The overstuffed program problem8:30 Kristin&#39;s credential confession11:00 Basket vs. clear map12:30 Building the macro method14:00 Mistake two: leading with tools16:00 The TikTok example19:00 Method is the map21:00 Tools serve the method22:30 Episode 5 and next steps23:30 Codify Your Brilliance Workshop Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> This is Episode 6 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series here: <a href="https://open.spotify.com/show/033ZJTF1bDVfsseBAibPry" rel="nofollow">https://open.spotify.com/show/033ZJTF1bDVfsseBAibPry</a>You know your work is powerful. Now it&#39;s time to make it ownable. Get the Codify Your Brilliance workshop <a href="https://soulfulceoclub.com/codify-your-brilliance" rel="nofollow">HERE</a>.

When Your Tools Become a Liability: The Map vs. the Method

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Most established coaches and consultants assume that having a clear methodology is something you figure out and build. The thing that they don’t realize is that the method is already there. It lives in the way you sequence your work, the lens you bring to every client situation, and the standards you refuse to compromise on. The gap isn’t that you don’t have a method itself. It’s that you haven’t yet figured out how to make it visible.In this episode, Kristin takes you through how to extract and codify the intuitive wisdom you’ve been sitting on so you can make tangible the unique DNA of your work and speak to how you uniquely take your clients on the journey of transformation they are looking to go on.  WHAT YOU&#39;LL HEAR<ul><li>Why expertise that lives only in your head is the most expensive thing a business can have, and what it is actually costing you in revenue, referrals, and strategic partnerships</li><li>The difference between being a service provider and a thought leader who’s building a body of work</li><li>Why codifying your brilliance is not a beginner problem and why it is the exact point where experienced, established experts hit a ceiling they often cannot see</li><li>Why not all methods are linear, and how to codify intuitive, somatic, or complex work without flattening it into a rigid three-step formula</li><li>The litmus test that tells you whether your methodology has enough depth and weight to be taught, licensed, or scaled beyond you</li></ul> CHAPTER TIMESTAMPS0:00 — Expertise in one head 1:00 — Corporate origin story 2:47 — Welcome to Episode 5 3:20 — The bottleneck problem 5:30 — Strategic partnerships unlocked 7:00 — The Soul Guide story 9:45 — You can&#39;t scale what you can&#39;t explain 12:00 — The Alyssa case study 16:00 — Magician vs. thought leader 18:30 — Is your work too intuitive? 21:00 — Not all methods are linear 23:30 — Phase one begins 24:00 — Your lenses 26:30 — Your sequence 29:00 — Your standards 31:30 — Your unique DNA recap 33:00 — The Erica case study 36:00 — Where to go from here 38:00 — The Codify Your Brilliance Workshop 40:00 — Episode 6 preview Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li><li> </li></ul>✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series <a href="https://open.spotify.com/show/033ZJTF1bDVfsseBAibPry" rel="nofollow">HERE.</a>

IP and Method Extraction: How to Codify Your Expertise

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Most established experts assume trademarking and protecting their work is a someday task, the kind of thing you handle once the business is big enough to need it. The truth is closer to the opposite. In this episode of The Soulful CEO Podcast, Berkley Sweetapple, an intellectual property attorney who helps founders own the work they are known for, joins Kristin Constable to explore how to protect your body of work and why doing it early is what lets you build something that can actually scale with you. Together, they break down what you can trademark, when to do it, and the costly mistakes that put a brand you have poured years into at risk. WHAT YOU&#39;LL HEAR<ul><li>What &#34;owning your body of work&#34; actually means, and why control over your name and your method is what lets a business scale with you instead of getting taken from you</li><li>Why a trademark gets denied, and why the name you can protect is often not the one instinct would have chosen, told through Kristin&#39;s own Whole Life Leadership refusal and why Soulful CEO went through</li><li>A simple test for when to trademark: if you would be genuinely upset to lose a name, that is the one to protect, and almost always earlier than you think</li><li>What you can and cannot protect, from your business name to your signature methodology, and the one condition that makes a named method ownable rather than just a phrase</li><li>Why legal foundations are less about paperwork and more about the confidence to be visible, raise your rates, and operate as the version of you the business is growing into</li></ul> CHAPTER TIMESTAMPS0:00 Own Your Work1:30 What Ownership Means2:00 Why My Trademark Failed4:30 TM Versus R6:00 When To Trademark9:00 Can You Own A Method11:00 When It Goes Wrong15:00 Foundations And Confidence18:00 Beyond The Trademark21:00 Your First Step22:00 AI And Your IP25:00 Protecting Your Course29:00 Ways To Work Together31:00 How Berkley Got Here Connect with Berkley Sweetapple:<ul><li>Instagram: @berkleysweetapple</li><li>Website: <a href="http://berkleysweetapplelaw.com" rel="nofollow">berkleysweetapplelaw.com</a></li><li>Work with Berkley one-on-one, trademarks, copyright, custom contracts, and VIP days <a href="https://berkleysweetapple.as.me/trademarkdiscoverycall" rel="nofollow">HERE</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> Want more conversations like this in real-time?Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact &amp; make them millions.<a href="https://soulfulceo.co/known" rel="nofollow">https://soulfulceo.co/known</a>

How to Trademark Your Body of Work | Berkley Sweetapple

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Most experts assume compelling storytelling means being clever, dramatic, or reinventing their message until it finally sounds impressive. The opposite tends to be true.In this episode of The Soulful CEO Podcast, Ryan Ouwehand, a sales strategist and brand storyteller who works at the intersection of story and selling, joins Kristin Constable to explore how simple, well-told stories position you as the obvious choice in your category. Together they break down how to build a story your ideal client sees themselves in, why the most ownable brands repeat one clear idea for years, and how to tell it in the small moments that actually move people to buy. What You&#39;ll Hear<ul><li>What to do when you know your work is exceptional but still can&#39;t explain why it works, and the structure that makes it legible to a buyer</li><li>Why &#34;there are a lot of people doing what I do&#34; is a surface reading, and where the ownable story is hiding in a category that looks crowded</li><li>The reason your credentials aren&#39;t moving people the way they should, and what to lead with so the right buyer recognizes herself in the first line</li><li>Why the boredom you feel with your own message is the signal to stay with it, and what reinvention quietly costs you every time you reach for a new angle</li></ul> Chapters<ul><li>0:00 Strip Away The Glamour</li><li>1:27 Sales Meets Storytelling</li><li>3:49 Story Is A Method</li><li>9:03 Why Boring Businesses Win</li><li>9:53 Finding The Hidden Story</li><li>14:15 Dream Or Stakes</li><li>17:24 The iPod Lesson</li><li>19:14 Your Client Is Hero</li><li>23:12 When Boredom Means Working</li><li>28:14 Ask Your Best Clients</li></ul> Connect with Ryan:<ul><li>Instagram: <a href="https://www.instagram.com/outcomesnotideas/" rel="nofollow">https://www.instagram.com/outcomesnotideas/</a> </li><li>Website: <a href="https://www.outcomesnotideas.com/" rel="nofollow">https://www.outcomesnotideas.com/</a> </li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> This is Episode 4 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series: <a href="https://soulfulceo.co/co1-playbook-secret-podcast" rel="nofollow">https://soulfulceo.co/co1-playbook-secret-podcast</a>  Want more conversations like this in real-time?Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact &amp; make them millions.<a href="https://soulfulceo.co/known" rel="nofollow">https://soulfulceo.co/known</a>

Stories That Sell | Ryan Ouwehand

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Most established experts assume that building real impact into their business means giving work away for free, or waiting until they are wealthy enough to fund a cause on the side. This conversation busts that belief with a real-time case study. In this episode of The Soulful CEO Podcast, Tasneem Damji, an academic career coach who built a model serving both paying families in North America and women in the Global South, joins Kristin Constable to explore how purpose can become its own revenue stream rather than a cost you quietly subsidize. Together, they break down the win-win-win structure Tasneem created, where clients pay, donors contribute, and women who could never otherwise access her support receive it, while she earns her full rate for every hour of the work. WHAT YOU&#39;LL HEAR<ul><li>Why Tasneem deliberately parked her impact work for nearly two years</li><li>How taking the money pressure off a part-time coaching role was the exact thing that let her see it as the center of her business rather than side income</li><li>The win-win-win structure in practice, where a paying client funds one price, a donor funds the same price for a woman in the Global South, and Tasneem is paid her full rate either way</li><li>Why framing the mission as a revenue arm rather than charity turned nearly everyone in her network into an aligned potential client or donor</li><li>The Dream Out Loud moment that moved a vague someday into a named $20,000 goal, and the $2,500 that arrived before she had a plan for how</li></ul> 0:00 The Two Worlds1:00 Meet Tasneem2:40 The Global South Work4:00 Stability First6:20 The Parking Lot9:50 Dream Out Loud11:20 Foundation Before Purpose13:40 The First Donations16:45 The Social Enterprise Model19:10 Everyone Becomes Aligned21:00 Mariam&#39;s Story23:30 Two Layers Of Support26:00 Category Of One29:30 The Lived Experience32:30 How To Get Involved Connect with Tasneem:<ul><li>Instagram: @tasneemdamjicoaching</li><li>LinkedIn: <a href="https://linkedin.com/in/tasneemdamji" rel="nofollow">https://linkedin.com/in/tasneemdamji</a></li><li>Support the work (donations): <a href="https://donorbox.org/coachingforwomen" rel="nofollow">https://donorbox.org/coachingforwomen</a>        </li></ul>                                                                Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Want more conversations like this in real-time?Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact &amp; make them millions.

How to Make Impact a Revenue Stream with Tasneem Damji

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Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content.  In today’s episode, Marie joins me to break down why some coaches and consultants scale to $50K, $80K, and even $100K months while others stay stuck despite posting consistently and delivering incredible client results. Marie shares a real “ad horror story” and explores why so many entrepreneurs waste money on ads that bring in low-quality leads who never convert. Marie explains the biggest mistakes people make with lead campaigns, why freebie funnels often fail, and the two major factors that can completely derail results. We also dive into the difference between warm and cold audiences, and the importance of offer positioning. Marie also shares why low-ticket offers often outperform free offers when it comes to attracting buyers instead of freebie seekers. Marie also shares her thoughts on AI-generated copy, why so many ads feel generic and disconnected, and how business owners can use AI strategically without losing their authentic voice. Join us today as we dive into ad strategy for coaches, low-ticket funnels, audience targeting, cold traffic conversion, organic vs. paid growth, retargeting ads, offer positioning, AI in marketing, long-term business scaling, and much more. Connect with Marie Nyman:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/marienymanofficial/" rel="nofollow">@marienymanofficial</a></li><li><a href="https://marie-nyman.mykajabi.com/offers/pFduodfp/checkout" rel="nofollow">Join Amplify: Marie&#39;s ads mastermind</a></li></ul>Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Want more conversations like this in real-time?Join <a href="https://soulfulceo.co/known" rel="nofollow">KNOWN</a>— Kristin’s free community for ambitious Soulful CEO’s who are building legacy-level businesses. It’s where we go deeper into the strategies, mindset shifts, and identity work it takes to create a body of work and business that you become known for.

The Paid Ads Strategy That Scales Coaches To $100K Months w/ Marie Nyman

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Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that&#39;s not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for.In this episode, Kristin reframes the entire process. Carving out your Category of One isn&#39;t a creation exercise.It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether. WHAT YOU&#39;LL HEAR<ul><li>Why the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signals</li><li>The four excavation points that reveal where your category already lives</li><li>Why trying to be the best in your space is a race to the bottom</li><li>How to bring the breadth of what you do to your Category of One</li></ul> TIMESTAMPS 0:00 — Why fastest-growing coaches are going narrow 1:00 — This is an excavation, not a creation 1:45 — The Michelangelo/David analogy 2:45 — What you&#39;re looking for: the 4 excavation points 4:00 — &#34;Is this too much?&#34; the multi-passionate client story 5:00 — What your Category of One actually is (and what it isn&#39;t) 5:45 — Red Ocean vs. Blue Ocean strategy 7:00 — You don&#39;t need gimmicks, the bikini business coach story 9:00 — The gap between what&#39;s natural to you and hard for everyone else 10:00 — The referral flywheel: how specialization creates inbound 13:00 — The data: why the era of the generalist is ending 15:30 — What&#39;s coming in Episode 4 16:00 — Legacy Builders: the strategic partnership behind this series Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> ✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series <a href="https://soulfulceo.co/co1-playbook-secret-podcast" rel="nofollow">HERE.</a>

Carving Out Your Category of One

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In this episode of The Soulful CEO Path, Catherine Dorazio, Founder of Worth and a wealth management advisor for women with 25 years of experience managing $16 billion in client assets, joins Kristin Constable to explore what she calls the &#34;Pink Tsunami&#34; — the historic, multi-trillion-dollar wealth transfer now flowing into the hands of women — and how it can help you build, protect, and grow wealth on your own terms.  Disclaimer: The views expressed are for general informational and educational purposes only and should not be construed as personalized investment advice. Catherine Dorazio is registered with Connor, Clark &amp; Lunn Private Capital, and all advisory services are provided exclusively through the firm in accordance with applicable securities regulations. Episode Highlights:<ul><li>The Second Me Too Movement: Catherine unpacks the phrase she coined — what it means for women stepping off the corporate ladder and into purpose-driven entrepreneurship, and why &#34;the money comes when you live with purpose.&#34;</li><li>Why the Financial Industry Wasn&#39;t Built for Women: A candid look at how wealth management has historically overlooked female investors — and what the massive gap in authentic, values-aligned advising is costing women right now.</li><li>The Pink Tsunami Explained: Catherine breaks down the forces behind the multi-trillion-dollar shift of wealth into women&#39;s hands — longevity, divorce rates, entrepreneurship — and what every business owner needs to know about this new economic reality.</li><li>Real Conversations Inside the Worth Community: From women navigating divorce to first-generation entrepreneurs, Catherine shares the real stories and mindset shifts she witnesses in the community she built — and why &#34;all women need is to know they can.&#34;</li><li>Money as a Tool — Are You Using It?: Practical frameworks for how to think about your money strategically, including what Catherine calls the &#34;bucket of stocks&#34; trap, why professional stewardship matters, and the two questions she asks every client.</li><li>What It Means to Be a Soulful CEO: Kristin and Catherine close with a reflection on wealth, worth, and stepping into the full version of who you&#39;re becoming — including how to find a financial advisor who truly sees you.</li></ul> Connect with Catherine Dorazio:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/worthbycatherine/" rel="nofollow">@worthbycatherine</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/catherinedorazio/?originalSubdomain=ca" rel="nofollow">https://www.linkedin.com/in/catherinedorazio</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul>﻿Explore MoreWant to go deeper on positioning yourself as the obvious choice and building a body of work the market can see, trust, and buy without you explaining it every time?The Category of One Playbook Secret Podcast is a 10-episode secret podcast that walks you through the exact strategic framework behind every Codify Intensive, section by section, so you can finally articulate what you do, how you do it, and what makes you undeniably different.→ <a href="http://soulfulceo.co/co1-playbook-secret-podcast" rel="nofollow">soulfulceo.co/co1-playbook-secret-podcast</a>

The Pink Tsunami: How Women Entrepreneurs Are Rewriting the Rules of Wealth

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You can do everything right — nail your positioning, build a powerful brand, create a full offer ecosystem — and still end up years down the road in a business that pays you well and quietly drains you. That’s not a legacy-level business. That’s a golden cage. In this episode, Kristin goes one layer beneath the strategy to the thing that has to come first: your Big Idea. The one central idea that fuels everything you do, keeps you from burning out, and becomes the invisible thread running through your brand, your content, and your client work. WHAT YOU’LL HEAR<ul><li>Why the Big Idea has to come before any positioning or strategy work</li><li>Kristin’s personal Big Idea and the philosophy behind Soulful CEO</li><li>The real cause of entrepreneurial burnout — and why we’ve been misdiagnosing it</li><li>The Soul Work Method: a 4-quadrant framework for mapping income + impact</li><li>The question you need to answer before you build your Category of One</li></ul> TIMESTAMPS0:00 — The golden cage problem1:30 — What we’re building toward in this series3:00 — Kristin’s Big Idea: business as a vehicle for Soul Work4:30 — The spiritual philosophy behind Soulful CEO6:30 — Why burnout is a misdiagnosis8:30 — The Soul Work Method: income vs. impact framework10:30 — The four quadrants explained13:30 — The question you need to answer15:00 — Bridge to Episode 3 Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul>Explore MoreWant to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That&#39;s exactly what we&#39;re building inside KNOWN.→<a href="https://soulfulceo.co/known" rel="nofollow"> </a><a href="https://soulfulceo.co/known" rel="nofollow">soulfulceo.co/known</a>

The Big Idea | Ep. 02 — Category of One Series

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/4/28/15/3525f8c1-dd65-40d5-a3c1-6d950731b825_ep_40_-_final.mp3

In this episode of The Soulful CEO Podcast, Dr. Kieva Hranchuk, an Ivy League-trained behavioral scientist and buyer behaviour expert, joins Kristin Constable to explore the psychology behind why buyers say yes and why, even when your offer is exactly what someone needs, they still walk away. Together, they break down the science of decision-making and how you can architect a buying experience that moves your ideal clients from aware to enrolled without manipulation, pressure, or convincing. What You&#39;ll Hear<ul><li>Why losing a sales conversation usually has nothing to do with your offer, your price, or your ability to sell and what behavioral science says is actually happening</li><li>The problem with the traditional marketing funnel and why it skips the psychological states buyers actually move through before they feel safe saying yes</li><li>What resonance really means in sales (and why being &#34;relatable&#34; is one of the worst pieces of advice on the internet)</li><li>How to build trust by showing your process, not just your results, and why this matters more now than it ever has</li><li>The difference between authentic urgency and the manufactured scarcity tactics that repel the exact buyers you want</li><li>Why reciprocity outranks likability in the decision to buy, and what that means for your content strategy</li><li>How to build momentum toward yes through micro decisions long before you ever make an offer</li><li>Why repelling the wrong buyers isn&#39;t just ethical, it&#39;s essential for the long-term culture and reputation of your brand</li></ul> Chapter Markers<ul><li>[00:00] — When the right person still says no: the behavioral science explanation</li><li>[02:00] — Sales as a life skill, not a business tactic</li><li>[08:00] — Why the traditional marketing funnel is incomplete</li><li>[10:00] — Introducing the ARISES Yes Ladder: the six psychological states buyers move through</li><li>[15:00] — Safety and trust: why showing your process converts better than selling the transformation alone</li><li>[17:00] — Activation and the identity lock: the final two rungs that seal the decision</li><li>[21:00] — The convincing trap — and what it signals when you find yourself in it</li><li>[22:00] — Authentic urgency: how to create genuine reasons to act without manufactured pressure</li><li>[27:00] — Where to start this week if you want more yeses</li><li>[30:00] — Surprising facts from behavioral science that most sales coaches get wrong</li></ul> Connect with Dr. Kieva HranchukInstagram:<a href="https://instagram.com/the_yes_doctor" rel="nofollow"> </a><a href="https://www.instagram.com/the_yesprofessor/" rel="nofollow">@the_yesprofessor</a>Free Telegram Community: <a href="https://www.buyerbehaviorinc.com/telegramsignup-page" rel="nofollow">The Sales Synapse </a><a href="https://app.optimafunnels.com/v2/preview/zdeb3dgfCo5QlaPHLTAo?notrack=true" rel="nofollow">Yes By Design</a> — Dr. Kieva&#39;s group coaching program built around the full ARISES framework. Cohort enrollment details available on her Instagram. Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul>﻿Explore MoreWant to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That&#39;s exactly what we&#39;re building inside KNOWN.→<a href="https://soulfulceo.co/known" rel="nofollow"> </a><a href="https://soulfulceo.co/known" rel="nofollow">soulfulceo.co/known</a>

Why Your Ideal Clients Keep Saying No (And What Behavioral Science Says to Do About It)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/4/15/10/3c48682b-01ca-4e05-9f45-55fa1937c183_co1_series__ep_1.mp3

In this episode of The Soulful CEO Podcast, Kristin Constable explores the internal decision that separates coaches, consultants, and industry experts who build legacy-level businesses from those who stay stuck in the service provider role and how claiming your Category of One before external proof arrives is the foundation everything else gets built on.She dives into practical strategies for breaking the four patterns that quietly keep established experts underpaid and under-recognized, and what it actually takes to step into the identity of a true Category of One leader in your industry.This is Episode 1 of a 10-part series being dropped exclusively inside of Known between April 15th-Aprill 22nd.Get inside of the private Telegram space KNOWN to get access to the rest of the 9 episodes in this series..Episode Highlights:<ul><li>Why legacy-level businesses aren&#39;t built through strategy — and the one internal decision that actually creates them</li><li>What it means to master your own game before the titles exist</li><li>The 4 patterns that act as a ceiling for established experts (and the surprising reason they all trace back to the same root)</li><li>Why chasing shiny objects is a protection mechanism and how it keeps brilliant people in a generalist trap</li><li>The real cost of &#34;speaking casually&#34; about your work, and what dialled in language signals to premium buyers</li><li>Why hedging your positioning is the last pattern to shift and why it&#39;s also the most expensive one to hold onto</li><li>A preview of where the series goes next</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Ready to build the business you&#39;re meant to be known for? Join KNOWN, Kristin&#39;s private community for established coaches, consultants, and industry experts:<a href="https://soulfulceo.co/known" rel="nofollow"> https://soulfulceo.co/known</a>

How to Build a Category of One Business (The Decision Most Never Make)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/4/1/6/d87c58e1-18c4-4ccd-b8eb-fdcb94ee5b83_ep_38_v1.mp3

In this episode of The Soulful CEO Podcast, Kristin Constable explores the shift from chasing visibility to becoming known for your body of work—and how building a Category of One business can help you create both a legacy-level brand and a deeply fulfilling life.She dives into practical strategies for designing a business that prioritizes depth over volume, allowing you to scale your impact without sacrificing your lifestyle, creativity, or personal expansion. From redefining success beyond hustle culture to navigating the balance between ambition and ease, this episode sets the foundation for a new way of building in the modern era of business.As the Season 3 premiere, Kristin also shares a behind-the-scenes look at her own evolution—stepping into a slower, more intentional way of building, trusting depth over noise, and creating a new energetic blueprint for how she leads, lives, and grows. <h2>Episode Highlights</h2> <ul><li>The Wake-Up Call: Realizing she hadn’t fully unplugged in two years—and what that revealed about modern entrepreneurship</li><li>The Power of Digital Detox: How stepping away created space for clarity, creativity, and aligned decision-making</li><li>Depth vs. Volume: Why the future of business isn’t more content—but more meaningful content</li><li>Fame vs. Being Known: The critical difference between chasing attention and building a body of work that speaks for itself</li><li>The Category of One Shift: What it really takes to become unforgettable in your industry</li><li>Legacy-Level Business Design: How to build a business that supports your life—not competes with it</li><li>Seasons of Hustle + Flow: Why sustainable success requires both ambition and intentional rest</li><li>Scaling Without Self-Abandonment: How to grow your impact while protecting your energy and lifestyle</li><li>The New Era of Coaching &amp; Consulting: Why information is no longer enough—and what clients actually need now</li><li>Behind-the-Scenes Evolution: Moving to the Sunshine Coast, redefining pace, and building a new energetic blueprint for business and life </li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

Category of One Business: How to Build a Legacy-Level Business Without Burnout

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/12/19/9/9c8421ea-e8d3-49f4-a548-76468fc095dc_ep_37_final.mp3

In this episode of The Soulful CEO Path, Kristin Constable explores what 10 years of entrepreneurship has really taught her—through the lens of her 10 biggest failures—and how these lessons can help you build a more sustainable, aligned, and powerful business.She dives into the realities behind burnout, brand pivots, failed investments, revenue contraction, team challenges, and losing touch with your own brilliance—while sharing how each “failure” became a catalyst for deeper clarity, leadership maturity, and long-term success.Kristin unpacks practical strategies for building a business that scales without self-abandonment, learning how to simplify instead of overcomplicate, and remembering the full weight of your experience so you can lead with authority and confidence—both online and off.This episode closes out Season 2 with an open and honest conversation on the messy behind-the-scenes of entrepreneurship. <h2>Episode Highlights</h2> <ul><li>Burnout Isn’t a Badge of Honor: How hitting six figures in year one came at the cost of sustainability—and what Kristin would do differently now.</li><li>Branding &amp; SEO Mistakes: The hard lesson of deleting early domains, content, and search equity—and what to know before rebranding.</li><li>Business Partnership: Why a successful consultancy and partnership still led to misalignment and a major pivot.</li><li>Letting Go Takes Time: How holding onto old work, contracts, and identities kept Kristin stuck longer than necessary.</li><li>Revenue Contraction &amp; Energy Leaks: Why spreading yourself too thin can quietly erode profit—even in a “successful” year.</li><li>Costly Learning Curves: The truth about early Facebook ad investments, zero ROI launches, and refining offers over time.</li><li>Team Leadership Lessons: Where leadership gaps show up when hiring support—and how ownership creates better outcomes.</li><li>Do Less, Better (Redo Year): Why simplification is the strategy for 2026—and how “simple scales, complex fails.”</li><li>Remembering Your Brilliance: The most important failure of all—forgetting the depth, experience, and credibility you already bring.</li><li>The Brag List Practice: A powerful end-of-year exercise to reconnect with your story, your edge, and what makes you irreplaceable.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

10 Year Business Anniversary: The Failures That Shaped My Leadership & Business

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/11/21/17/bc31fc0d-5b74-4997-95ac-78e55c19a662_ep36.mp3

In this episode of The Soulful CEO Path, Jacqueline Stevens, a life, leadership, and love coach on a mission to 🔥 Make Dating Delicious Again 🍒, joins Kristin Constable to explore the intersection of love, health, and leadership—and why your romantic life might be the most underrated personal development practice you’ll ever have.Jacqueline helps driven singles date with depth, build confidence, and create secure, soul-expanding relationships through her signature Disruptive Dating™ Method—a process that turns dating into a mirror for growth rather than a source of dread.Together, they unpack the emotional, psychological, and even physiological power of relationships, discussing why deep connection—not diet or fitness—is the ultimate predictor of well-being. From the energy dynamics of modern dating to the importance of conscious communication and self-leadership in love, this conversation is a masterclass in relational intelligence for high-achieving women.Whether you’re single, dating, or in a long-term partnership, this episode will shift the way you think about love, power, and the role relationships play in your personal evolution. <h3>Episode Highlights:</h3><h3> </h3><ul><li>Why Love Predicts Your Long-Term Health: The surprising Harvard research linking relationship satisfaction to longevity—and what it means for entrepreneurs.</li><li>Disruptive Dating Method: How dating becomes a spiritual and personal development practice rather than a “numbers game.”</li><li>Patterns &amp; Attachment: Why high-achieving women often struggle in dating, and how unconscious patterns shape who you attract.</li><li>Modern Dating Without the Burnout: How to meet people off the apps, flirt with confidence, and reconnect with your feminine energy.</li><li>Integrated Decision-Making in Dating: Why the right pace isn’t about rules—it’s about whether you’re acting from alignment or from an old pattern.</li><li>Equitable &amp; Secure Relationships: What it really means to build relationships that are deep, rooted, conscious, and mutually invested.</li><li>The Embodied Feminine: How women lead relational depth—and why reclaiming your emotional expression is the gateway to connection.</li><li>From Codependency to Interdependence: Kristin shares her personal journey of </li><li>healing, self-awareness, and building a secure relationship after past relational patterns.</li><li>The Truth About Men &amp; Accountability: Why women are the energetic leaders in dating, and how your boundaries, embodiment, and standards shape men’s behavior.</li><li>Juicy, Expansive Intimacy: Why sexual expression is deeply tied to emotional safety, self-acceptance, and personal liberation.</li></ul> Download this delicious and practical guide to calling in love that feels aligned, embodied, and deeply nourishing <a href="https://view.flodesk.com/pages/620a750ad328ec5152cf003b" rel="nofollow">here</a>.🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Jax:<ul><li>Website: <a href="http://joywithjax.com" rel="nofollow">joywithjax.com</a></li><li>IG: <a href="https://www.instagram.com/datingjoywithjax/" rel="nofollow">@datingjoywithjax</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

How to Create Deep, Secure & Juicy Relationships: Love, Sex & Disruptive Dating with Jacqueline Stevens

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/11/6/10/c60c629d-282a-469e-a634-13a02d2c892f_ep35.mp3

In this episode of The Soulful CEO Path, Yorkshire-born storyteller and experience designer Emily Shimwell joins Kristin Constable to talk about what it really takes to bring a big vision to life — even when you’ve never done it before.Emily is the founder of Dine Wilder and co-founder of Graze Wilder, two ventures united by her love of community, connection, and unforgettable experiences. Known for transforming gatherings into soul-stirring moments of meaning, Emily doesn’t just set beautiful tables — she creates moments that move people. Her mission is simple yet powerful: to help women reconnect — to themselves, to each other, and to the beauty of real human connection.In this episode, Emily shares the behind-the-scenes story of FEAST, the 100-person conference she pulled off in just a few short months — with no prior experience, no roadmap, and an unshakable belief that it was meant to happen.Together, Kristin and Emily dive deep into the mindset, strategy, and sheer determination it takes to create something extraordinary — and what it really means to lead with heart, hard work, and vision. <h3>Episode Highlights</h3><h3> </h3><ul><li>The Power of Belief: How Emily sold 85 out of 100 tickets face-to-face — and why conviction converts better than any sales funnel.</li><li>Creating Connection That Lasts: The difference between a beautiful event and one that leaves people changed.</li><li>Pricing, Positioning &amp; Value Perception: What she learned about selling high-ticket experiences in a small market.</li><li>Partnerships with Purpose: How intentional collaborations led to luxury brand sponsors (Saje, Eminence, Elate) saying “yes” instantly.</li><li>Delusional Confidence as a Strategy: Why a little “healthy delusion” might be the most important mindset trait for entrepreneurs.</li><li>Redefining Hard Work: The truth about hustle, alignment, and building something worth believing in.</li><li>Vision for the Future: How Dine Wilder and FEAST are evolving into a movement that brings depth, connection, and humanity back into business.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Emily:<ul><li>Website: <a href="http://www.dinewilderevents.com" rel="nofollow">www.dinewilderevents.com</a></li><li>IG: <a href="https://www.instagram.com/emily_wilder/" rel="nofollow">@emily_wilder </a> and <a href="https://www.instagram.com/dine.wilder/" rel="nofollow">@dine.wilder</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> www.soulfulceo.co</a></li></ul> Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

How to Host a Sold-Out Conference from Scratch: Lessons in Leadership, Mindset & Experience Design with Emily Shimwell

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/10/23/7/aea625ba-6b41-4238-a981-7211d628390f_ep34-final.mp3

In this episode of The Soulful CEO Path, Heather Boersma—coach, speaker, and author of The Rest Revolution—joins Kristin Constable to explore what it really takes for ambitious women to sustain success without burning out.With more than 20 years of experience teaching, speaking, and coaching, Heather helps high-achieving women expand their capacity for success by integrating mindset, emotional intelligence, and nervous-system regulation so their drive no longer comes at the expense of their well-being.Together, Kristin and Heather unpack how identity, worthiness, and productivity often intertwine for women entrepreneurs, and why slowing down is not weakness—it’s wisdom. They discuss the real meaning of rest, the difference between working from worthiness versus for it, and how to find balance between ambition and softness in modern entrepreneurship.Whether you’re scaling a business, leading a team, or simply feeling the weight of “doing it all,” this conversation will help you redefine rest, reclaim your energy, and lead with a more sustainable rhythm. <h3>Episode Highlights</h3> <ul><li>The Burnout Identity Loop – Why tying your identity and worth to business results keeps you stuck in exhaustion cycles.</li><li>The Enemy of Rest Isn’t Busyness—It’s Unworthiness – Heather reframes rest as an internal state of enoughness rather than time off.</li><li>Mind, Emotion, and Nervous-System Integration – How mindset work, emotional processing, and regulation create true resilience.</li><li>Living From Worthiness, Not For It – The powerful reframe that changed Heather’s life and became the core of The Rest Revolution.</li><li>Expansion Without Overload – How to grow your capacity for success while staying grounded, present, and energized.</li><li>Healthy Rhythms of Growth – Why contraction, rest, and inward seasons are essential parts of sustainable leadership.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> <a href="https://www.heatherboersma.com/the-rest-revolution-book" rel="nofollow">📘 Grab Heather’s Book: The Rest Revolution</a> Connect with Heather:<ul><li>Instagram: <a href="https://www.instagram.com/heatherboersmacoach/" rel="nofollow">@heatherboersmacoach</a></li><li>Website: <a href="http://www.heatherboersma.com" rel="nofollow">www.heatherboersma.com</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> ✨ Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

Rest, Worthiness, and Sustainable Success For Entrepreneurs with Heather Boersma

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/10/9/7/b35bde0f-6555-4a08-8548-dee8c12e5aea_ep_33_final.mp3

In this episode of The Soulful CEO Path, Maria Serbus, a Channeler and Past Life Healer for Soul-Led CEOs, joins Kristin Constable to explore how the Akashic Records, shadow work, and past life healing can become powerful tools for clarity, alignment, and expansion in business.Maria breaks down what the Akashic Records actually are, how she channels them to help entrepreneurs step into their next level of visibility, and why our shadows and past lives don’t just hold pain—they hold wisdom and gifts that can fuel our leadership today. Together, they dive into the intersection of soul and strategy, exploring how channeling your galactic family and reconnecting with your legacy can expand your capacity as a CEO.This episode gets weird in the best way.We hope you tune in. <h3>Episode Highlights:</h3><h3> </h3><ul><li>What Maria Does – How she blends channeling, past life healing, and energetic guidance to support Soul-Led CEOs.</li><li>The Akashic Records Explained – A clear introduction to what they are and how accessing them can unlock clarity for business and life.</li><li>From Shadow Work to Wisdom Retrieval – Why shadow and past life work isn’t just for healing wounds—it’s a way to reclaim power and gifts.</li><li>Channeling Galactic Families – How connecting to your galactic lineage can expand your sense of purpose and legacy.</li><li>Clarity for CEOs – Real ways Maria’s work helps entrepreneurs align with their vision, create bigger results, and feel more confident in their leadership.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Maria Serbus:<ul><li>Instagram:<a href="https://www.instagram.com/maria.crystene/" rel="nofollow">@maria.crystene</a></li><li>Website: <a href="https://higherselfawakening.com/" rel="nofollow">https://higherselfawakening.com/</a></li></ul> Connect with Kristin Constable:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable" rel="nofollow"> </a><a href="https://www.instagram.com/kristinconstable" rel="nofollow">@kristinconstable</a></li><li>Website:<a href="http://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a></li></ul> Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. <a href="https://soulfulceo.co/known" rel="nofollow">Click here to join</a>

Akashic Records & Shadow Work For Soul-Led CEOs with Maria Serbus

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/8/28/10/d5a10e04-a51a-411c-bca3-cf89462a2ef3_ep_32_final.mp3

In this episode of The Soulful CEO Path, Kan Yue, a PhD professor, certified Mastery Method coach, and powerful thought leader in the area of self-leadership, joins Kristin Constable to explore how self-leadership and emotional resilience can transform uncertainty into clarity, doubt into confidence, and ambition into lasting impact.Kan shares the evolution of her signature DARE Method—a framework that guides leaders through discovering clarity, accepting their truth, rewiring limiting beliefs, and taking empowered action. Together, they unpack how building self-leadership is not just about awareness but about execution, adaptability, and boundaries that allow leaders to thrive in high-stakes environments.From navigating imposter syndrome to stepping confidently into thought leadership and speaking engagements, Kan’s journey offers a roadmap for ambitious leaders ready to expand their impact without sacrificing authenticity.Whether you’re growing your career, scaling your business, or navigating a life transition, this episode is packed with insights on what it really takes to lead yourself first—so you can lead others powerfully.<h3> </h3><h3>Episode Highlights:</h3> <ul><li>The DARE Method – How Kan’s four-step framework (Discover, Accept, Rewire, Execute) helps leaders gain clarity, confidence, and momentum.</li><li>Redefining Self-Leadership – Why it’s more than just awareness—it’s about execution, adaptability, and setting boundaries that support growth.</li><li>Imposter Syndrome &amp; Confidence – Kan shares how she helps high-achievers rewire limiting beliefs to step fully into their authority.</li><li>Speaking Your Truth – Lessons from Kan’s journey into public speaking and how to find your voice even when self-doubt creeps in.</li><li>Boundaries as Leadership Tools – Why emotional, mental, and intellectual boundaries are often harder—and more important—than time boundaries.</li><li>Walking the Talk – Kan opens up about her IVF journey as a single mom-to-be and how it’s shaped her perspective on emotional resilience and leadership.</li><li>The Soulful CEO Lens – Kan’s definition of soulful leadership: self-leaders who know what nurtures their soul and refuse to compromise on it.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G?si=d74304189a624143" rel="nofollow">Spotify</a></li></ul> Connect with Kan Yue: <ul><li>Linkedin: <a href="http://www.linkedin.com/in/kanyuecoaching" rel="nofollow">www.linkedin.com/in/kanyuecoaching</a></li><li>Website:<a href="https://www.soulfulceo.co" rel="nofollow"> </a><a href="http://www.kanyuecoaching.com" rel="nofollow">www.kanyuecoaching.com</a></li></ul> Connect with Kristin:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable/" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="https://www.soulfulceo.co" rel="nofollow"> </a><a href="https://soulfulceo.co/" rel="nofollow">soulfulceo.co</a></li><li>Join KNOWN - our free Telegram space for ambitious, soul-led women <a href="https://soulfulceo.co/known" rel="nofollow">HERE</a></li></ul>

Unlocking Self-Leadership & Emotional Resilience with Kan Yue

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/8/14/7/348eebb8-f1aa-48fd-9d49-ff07d440de5c_ep_31_final.mp3

In this episode of The Soulful CEO Path, Irene Rodriguez, a brand identity and expression coach who helps women uncover their ICONIC EDGE™—the unique, magnetic quality that makes their brand unforgettable—joins Kristin Constable to explore why building a brand is often one of the deepest forms of shadow work an entrepreneur can do. They unpack what’s really going on when a woman feels invisible, inconsistent, or disconnected from her online presence, and how that inner work directly fuels her brand’s power.Together, they dive into practical strategies for aligning your identity, messaging, and visual expression so your brand reflects the most authentic, unapologetic version of you—and naturally attracts the opportunities, clients, and recognition you deserve.Whether you’ve been showing up inconsistently, feel like your brand doesn’t match your expertise, or you’re ready to step into a whole new level of visibility, this conversation will shift the way you think about branding forever.Episode Highlights:<ul><li>Branding as Shadow Work: Why the process of creating an aligned brand often brings your deepest fears and patterns to the surface—and how to use that for transformation.</li><li>The “Iconic Edge” Method: Irene’s framework for uncovering the unique energy and qualities that make your brand instantly memorable.</li><li>From Invisible to Magnetic: The identity shifts and embodiment practices that help you show up online consistently and confidently.</li><li>Self-Expression Over Strategy: How letting your brand be a true extension of you leads to greater resonance and results.</li><li>Bridging the Gap: How to bring your inner vision to life visually so your audience experiences you exactly as you intend.</li></ul> 🎧 Listen &amp; Subscribe:<ul><li><a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G" rel="nofollow">Spotify</a></li></ul> Connect with Irene:<ul><li>Instagram:<a href="https://www.instagram.com/ireneveronica___/" rel="nofollow"> @ireneveronica___ </a></li><li>Elevate your brand&#39;s magnetism &amp;effortlessly through presence, style: <a href="http://ireneveronica.myflodesk.com/iconicvideopresence" rel="nofollow">ICONIC VIDEO PRESENCE</a></li></ul> Connect with Kristin:<ul><li>Instagram:<a href="https://www.instagram.com/kristinconstable/" rel="nofollow"> @kristinconstable</a></li><li>Website:<a href="https://www.soulfulceo.co" rel="nofollow"> </a><a href="https://soulfulceo.co/" rel="nofollow">soulfulceo.co</a></li><li>Join our free Telegram space for ambitious, soul-led women <a href="https://soulfulceo.co/known" rel="nofollow">HERE</a></li></ul>

Building a Brand That Feels as Iconic as You Are with Irene Rodriguez

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/7/3/4/518dd441-5964-4886-905f-b31aaf3e6c21_ep_30-final..mp3

In this episode of The Soulful CEO Path, Alisha Adams and Tess Collard, co-founders of Eleven Eleven Talent Collective—a global recruitment agency that places head office and executive talent in purpose-driven, high-growth companies—join Kristin Constable to explore what it really takes to build and sustain a co-founder relationship rooted in trust, clarity, and shared values.Together, they unpack the dynamics behind their long-standing partnership, the role of aligned vision in sustainable business growth, and how to navigate the inevitable challenges that come with growing something meaningful together. From co-founder conflict to founder energetics, this episode is a behind-the-scenes look at how to build a business that thrives on collaboration—not competition.Whether you&#39;re scaling with a partner, hiring your first strategic team member, or simply craving deeper alignment in your leadership relationships, this episode offers powerful insights you won’t want to miss.Episode Highlights:<ul><li>The Power of Clarity: Alisha and Tess share how a shared vision, clear expectations, and honest communication are the foundation of their long-term co-founder success.</li><li>Navigating the Messy Middle: They get real about the moments they didn’t see eye to eye—and how those experiences helped them build a more resilient and trusting partnership.</li><li>Energy Checks &amp; Transparency: How the simple habit of sharing their daily “energy check” transformed their relationship and opened space for honest dialogue and support.</li><li>Co-Founder Chemistry: Why being opposite in style can be an asset—and how honoring each other’s genius zone has been key to their growth.</li><li>Hiring with Intention: From their experience as recruiters, Alisha and Tess offer valuable advice for hiring with purpose, aligning talent to your values, and building culture from the inside out.</li><li>Leadership Without Ego: How their shared commitment to service, integrity, and conscious leadership allows them to co-lead without power struggles or attachment.</li></ul>﻿🎧 Listen &amp; Subscribe: → <a href="https://podcasts.apple.com/ca/podcast/the-soulful-ceo-path/id1745775644" rel="nofollow">Apple Podcasts</a> → <a href="https://open.spotify.com/show/6gikK5edGojscMK6eENk0G" rel="nofollow">Spotify</a>👉 Looking to hire or make your next career move? Submit your resume, explore open roles, or sign up for Eleven Eleven’s monthly newsletter for fresh opportunities, industry insights, and market trends: → Website:<a href="https://www.eleveneleventalent.com" rel="nofollow"> https://www.eleveneleventalent.com</a> → Instagram:<a href="https://www.instagram.com/eleveneleventalent" rel="nofollow"> @eleveneleventalent</a>Connect with Kristin Constable:→Instagram: @kristinconstable→Website: <a href="http://www.soulfulceo.co" rel="nofollow">www.soulfulceo.co</a> →Join our free Telegram space for ambitious, soul-led women <a href="https://soulfulceo.co/known" rel="nofollow">HERE</a>

Building a High-Trust Co-Founder Partnership with Alisha Adams & Tess Collard

The Art of Business Alignment: Strategy, Soul, and Success

Your expertise is worth millions, but only if it's not trapped inside your head.

The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for.

Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action.

Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she's showing you how.