Stories That Sell | Ryan Ouwehand
Most experts assume compelling storytelling means being clever, dramatic, or reinventing their message until it finally sounds impressive. The opposite tends to be true.
In this episode of The Soulful CEO Podcast, Ryan Ouwehand, a sales strategist and brand storyteller who works at the intersection of story and selling, joins Kristin Constable to explore how simple, well-told stories position you as the obvious choice in your category. Together they break down how to build a story your ideal client sees themselves in, why the most ownable brands repeat one clear idea for years, and how to tell it in the small moments that actually move people to buy.
What You'll Hear
- What to do when you know your work is exceptional but still can't explain why it works, and the structure that makes it legible to a buyer
- Why "there are a lot of people doing what I do" is a surface reading, and where the ownable story is hiding in a category that looks crowded
- The reason your credentials aren't moving people the way they should, and what to lead with so the right buyer recognizes herself in the first line
- Why the boredom you feel with your own message is the signal to stay with it, and what reinvention quietly costs you every time you reach for a new angle
Chapters
- 0:00 Strip Away The Glamour
- 1:27 Sales Meets Storytelling
- 3:49 Story Is A Method
- 9:03 Why Boring Businesses Win
- 9:53 Finding The Hidden Story
- 14:15 Dream Or Stakes
- 17:24 The iPod Lesson
- 19:14 Your Client Is Hero
- 23:12 When Boredom Means Working
- 28:14 Ask Your Best Clients
Connect with Ryan:
- Instagram: https://www.instagram.com/outcomesnotideas/
- Website: https://www.outcomesnotideas.com/
Connect with Kristin Constable:
- Instagram: @kristinconstable
- Website: www.soulfulceo.co
This is Episode 4 of the Category of One Playbook Secret Podcast Series.
Get instant access to the other 9 episodes in this series: https://soulfulceo.co/co1-playbook-secret-podcast
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