Carving Out Your Category of One
Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for.
In this episode, Kristin reframes the entire process. Carving out your Category of One isn't a creation exercise.
It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether.
WHAT YOU'LL HEAR
- Why the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signals
- The four excavation points that reveal where your category already lives
- Why trying to be the best in your space is a race to the bottom
- How to bring the breadth of what you do to your Category of One
TIMESTAMPS
0:00 — Why fastest-growing coaches are going narrow
1:00 — This is an excavation, not a creation
1:45 — The Michelangelo/David analogy
2:45 — What you're looking for: the 4 excavation points
4:00 — "Is this too much?" the multi-passionate client story
5:00 — What your Category of One actually is (and what it isn't)
5:45 — Red Ocean vs. Blue Ocean strategy
7:00 — You don't need gimmicks, the bikini business coach story
9:00 — The gap between what's natural to you and hard for everyone else
10:00 — The referral flywheel: how specialization creates inbound
13:00 — The data: why the era of the generalist is ending
15:30 — What's coming in Episode 4
16:00 — Legacy Builders: the strategic partnership behind this series
Connect with Kristin Constable:
- Instagram: @kristinconstable
- Website: www.soulfulceo.co
✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.
