SHOW / EPISODE

The New Rules Of Marketing

30m | Jul 9, 2026

Wes Towers on why the marketing funnel is officially dead:


"The process isn't linear anymore.

People will bump into your brand in all sorts of different ways.

And the client should never be the end goal.

That's just the start."


We've been told the funnel ends when someone becomes a client.


Wes says that's where it begins.


Case studies. Stories. Real-life proof.


Because your next best client probably looks like your current best client.


Stop trying to catch people. Start showcasing the work.

This episode goes deep into:

- Modern marketing strategy beyond the funnel

- Cyclical client acquisition models

- Case study and proof-based marketing

- Construction and trade industry marketing

- Referral and relationship-led growth


🎙 Ultimate Client Strategy Podcast


#MarketingStrategy #ClientAcquisition #BusinessGrowth #DigitalMarketing #Entrepreneurship #ultimateclientstrategypodcast



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