AI Voice Calling The Human Touch
17m | Aug 7, 2026Raj Singh on the quiet collapse happening underneath every publisher's traffic numbers:
"If you look at the data over the last six months, click-throughs from Google search results is definitely down. Every top-tier publisher that I'm aware of, if you look at global rankings, it's down."
People aren't clicking through anymore. They're getting their answer directly from AI chat.
And Google's own behavior is quietly confirming it.
"They've more than doubled the ad load. You're seeing five or six ads per search results page versus what used to be two or three."
If Google needs to manage earnings, they adjust the number of ads per page. The fact that they've increased it says everything about where the clicks went
.
This episode explores:
- How AI chat is reshaping search behavior
- Declining click-through rates for publishers
- Reading the signals behind Google's ad load changes
- The future of content discovery
- What publishers need to understand about the shift
🎙 Ultimate Client Strategy Podcast
#AI #SEO #SearchTrends #DigitalPublishing #ContentStrategy #ultimateclientstrategypodcast
