Sukhinder Singh on Building The Whisky Exchange and the Soul of Single Malts

In this episode of The Rolex Whisky Passion Project, host Gavin sits down with industry pioneer Sukhinder Singh (founder of The Whisky Exchange and Elixir Distillers) to trace his remarkable path from collecting miniature bottles as a teenager in his parents' shop to becoming the world’s defining authority on old and rare Scotch.

Sukhinder reflects on the foundational eras of single malt discovery in the late 1980s and 1990s—personally touring quiet Scottish distilleries, sourcing forgotten bottles directly from retiring workers, and championing independent bottlers and watershed releases like the iconic Black Bowmore.

We also learn about his strategic leap into purchasing entire parcels of legendary casks like Rosebank, Ardbeg, and Laphroaig, while offering candid insights into the market's explosive modern valuations, the pitfalls of marketing-driven "status" bottlings, the approachable precision of Japanese whisky, and his latest mission with Tormore to bring authentic quality back into everyday glasses.