Host City Hustle Ep 17: How Construction Brands Can Win Online Before FIFA 2026
26m | Jan 7, 2026Major global events create massive opportunity—but only for businesses that are ready. In this episode, Wes Towers breaks down how construction brands can use SEO, websites, and clear messaging to capture demand ahead of FIFA 2026. If your city is preparing for the World Cup, this conversation shows how to turn digital visibility into real revenue.
Follow Our Guest Wes Towers:
LinkedIn personal
Host City Hustle: https://hostcityhustle.com
IG: @hostcityhustle https://www.instagram.com/hostcityhustle/
Business planner: https://hostcityhustle.com/ai-planner
Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a
🕒 TIMESTAMPS
00:00 — Why small business dreams struggle to scale
02:15 — Wes Towers’ Olympic-era start in marketing
04:40 — Website health checks before major events
07:05 — Construction marketing mistakes that cost leads
09:30 — World Cup infrastructure waves and subcontractor opportunity
11:57 — Why SEO must start months before FIFA 2026
13:14 — How AI is reshaping SEO and search behavior
16:34 — Website security risks during global events
18:49 — Why expertise still matters in an AI-driven world
23:59 — Building trust online to win World Cup demand
🔗 FOLLOW & CONTACT
Host City Hustle: https://hostcityhustle.com
IG: @hostcityhustle
Custom GPT: https://hostcityhustle.com/ai-planner
Referral: https://www.honeybook.com/widget/plan...
Hosts:
Aharon Goins — https://www.linkedin.com/in/aharon-goins/
DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/
Sponsors:
Prosperity Abundance — prosperity-abundance.com
Black Box — intro.blackboxfranchising.com/danielleperkins
🔑 SEO KEYWORDS
construction SEO | FIFA 2026 business | construction marketing
