Jay Boller, co-founder: Racket

Season 1 | Episode 168
40m | Apr 9, 2024

On this episode, we’re joined by Jay Boller. Jay is co-owner and editor of Racket. is a writer-owned, reader-funded alternative journalism source for news, arts, and culture in Minneapolis. He has previously worked for the Minneapolis Star Tribune and City Pages. Racket was founded in August 2021.

Jay talked about his journalism origin story and Racket’s origin story. He shared examples of his work, including pieces on a day at a megachurch’s moneymaking event, potential environmental pollution near Lake Superior, the closing of a popular McDonald’s, and the troubles of Minneapolis Public Radio.

Jay also explained how starting a writer-owned, reader-funded journalism business is challenging and not necessarily for everyone.

Jay’s salute: Minnesota Reformer

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The Journalism Salute