Inclusive marketing should be the Industry standard!Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.If you&#39;re passionate about marketing, create content online or just want to learn about inclusive marketing, this show is for you.

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It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights. Be sure to let us know what you want to see for season three! See you after the break!  <a href="https://youtu.be/u1wD_jt0kos" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=K8Mqmzcjxew" rel="nofollow">Ep 31: How to Make Your SEO Inclusive with Crystal Carter</a><a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=Qey3z32A0GY" rel="nofollow">Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing</a><a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=o1yJ4QcCt-s" rel="nofollow">Ep 34: How will AI affect Graphic Design with Liz Mosley</a><a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=XufdbTrF6a4" rel="nofollow">Ep 25: Inclusive Design Deep Dive with Eriol Fox</a><a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&t=3s&v=Jqg_trRc9Q8" rel="nofollow">Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts</a><a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=3OcYh99Ufd4" rel="nofollow">Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a><a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">You can find Jade here.</a> You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 41: End of Season Two Reflection

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In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.  <a href="https://youtu.be/gXcsqngf9cI" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> You can find Laura here:<a href="https://www.linkedin.com/in/lauragemmell/overlay/about-this-profile/" rel="nofollow">Laura’s LinkedIn</a><a href="https://www.lauralikespi.com/" rel="nofollow">Laura’s website</a><a href="https://www.linkedin.com/company/taught-by-humans/posts/?feedView=all" rel="nofollow">Taught by Humans LinkedIn</a><a href="https://www.taughtbyhumans.com/" rel="nofollow">Taught by Humans website</a><a href="https://www.youtube.com/channel/UCpPr8TlGpvJX5XbJDr8SBCA" rel="nofollow">Taught By Humans YouTube</a> Useful links:<a href="https://chat.openai.com/" rel="nofollow">Chat GPT</a><a href="https://www.techtarget.com/searchenterpriseai/definition/reinforcement-learning" rel="nofollow">Reinforcement learning</a><a href="https://mixmag.net/read/ai-deepfake-drake-and-the-weeknd-track-is-not-eligible-for-grammy-award-news" rel="nofollow">Drake and The Weekend Deep Fake</a><a href="https://en.wikipedia.org/wiki/Be_Right_Back" rel="nofollow">‘Be Right Back’ Black Mirror Episode</a><a href="https://claude.ai/login?returnTo=%2F" rel="nofollow">Claude</a><a href="https://openai.com/blog/introducing-gpts" rel="nofollow">GPTs</a><a href="https://en.wikipedia.org/wiki/White_Christmas_(Black_Mirror)" rel="nofollow">‘White Christmas’ Black Mirror Episode</a><a href="https://supabase.com/" rel="nofollow">Supabase</a><a href="https://www.youtube.com/watch?ab_channel=Birdy&v=fMdWN2bQvsA" rel="nofollow">Enniskillen Christmas Ad</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 40: How to Use AI in Marketing with Laura Gemmell

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In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.  <a href="https://youtu.be/R35wGaCKCyE" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> <a href="https://www.linkedin.com/in/bfaustin/" rel="nofollow">You can find Bianka here.</a> Useful links:<a href="https://www.investopedia.com/terms/f/four-ps.asp" rel="nofollow">The 4 Ps of Marketing</a><a href="https://mailchimp.com/resources/what-is-cause-marketing/" rel="nofollow">What is Cause Marketing</a><a href="https://www.nordea.com/en/news/what-is-esg#:~:text=ESG" rel="nofollow">What is ESG</a><a href="https://blackpeoplewhohike.com/" rel="nofollow">Black People Who Hike</a><a href="https://www.youtube.com/watch?ab_channel=Subaru&v=qEpPJEbZYzg" rel="nofollow">Beautiful Silence ad</a><a href="https://www.youtube.com/watch?ab_channel=Nike&v=Fu8T-7Ct6Oc" rel="nofollow">Nike Lunar New Year ad</a><a href="https://www.youtube.com/watch?ab_channel=tvcommercials&v=g_gCkoYQq8g" rel="nofollow">American Greetings ad</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka Faustin

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In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem. <a href="https://youtu.be/3OcYh99Ufd4" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> <a href="https://www.linkedin.com/in/mrjonpayne/" rel="nofollow">You can find Jon here</a> Useful links:<a href="https://www.atomicsmash.co.uk/" rel="nofollow">Atomic Smash</a><a href="https://www.w3.org/WAI/standards-guidelines/" rel="nofollow">W3C Accessibility Standards Overview</a><a href="https://www.imagine.art/?utm_campaign=WW_CPA&utm_medium=cpc&utm_source=google&utm_term=midjourney" rel="nofollow">Midjourney Imagine Art</a><a href="https://chat.openai.com/" rel="nofollow">Chat GBT</a><a href="https://bard.google.com/chat" rel="nofollow">Google Bard</a><a href="https://www.linkedin.com/in/dharmesh/" rel="nofollow">Dharmesh Shah</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne

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Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building. <a href="https://youtu.be/cmd-z3iURxU" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> You can find Jess Hellens here:<a href="https://www.linkedin.com/in/jesshellens/" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/jesshellens/" rel="nofollow">Instagram</a> You can find Wild Coworking here:<a href="https://www.instagram.com/wild_coworking/" rel="nofollow">Instagram</a><a href="https://www.wildcoworking.com/" rel="nofollow">Website</a> Useful links:<a href="https://open.spotify.com/episode/26tw1rHGdnCayrWk7XKciD?si=24fd9317d8ef48ff" rel="nofollow">Listen to Jess’ previous episode on the podcast here</a><a href="https://en.wikipedia.org/wiki/Small_Is_Beautiful" rel="nofollow">Small Is Beautiful: A Study of Economics As If People Mattered</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 37: The Impact of an Inclusive Tone of Voice with Jess Hellens

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In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women&#39;s Day and Pride into your marketing efforts. <a href="https://youtu.be/mlbIcV_h9wI" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> <a href="https://www.linkedin.com/in/thornjohnton/" rel="nofollow">You can find John here.</a> Useful links:<a href="https://www.thedrum.com/news/2021/03/09/burger-king-apologizes-after-women-belong-the-kitchen-tweet-provokes-backlash" rel="nofollow">Burger King, Women Belong in the Kitchen</a><a href="https://www.youtube.com/watch?v=RwBUnabkHxA" rel="nofollow">Warburtons Mad about the Bread with Samuel L Jackson</a><a href="https://www.youtube.com/watch?v=ANHoobL__NE" rel="nofollow">Warburtons GoodBagels with Robert De Niro</a><a href="https://www.youtube.com/watch?v=GqtcpLywgRU" rel="nofollow">Sainsbury&#39;s, Gravy Song</a><a href="https://www.mirror.co.uk/news/weird-news/innocent-smoothie-advert-showing-santa-23188982" rel="nofollow">Innocent Christmas Advert</a><a href="https://www.theguardian.com/society/2015/aug/11/look-like-a-girl-think-like-a-man-bic-outrage-south-africa-womens-day" rel="nofollow">Bic International Women’s Day ad</a><a href="https://twitter.com/TrollFootball/status/1595094101929693184?lang=en" rel="nofollow">Netflix tweet</a><a href="https://www.creativemoment.co/surreal-divides-opinion-in-celebrity-taster-ads" rel="nofollow">Surreal Celebrity Names Campaign</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 36: How You Can Make Product Marketing Inclusive with Jonathon Thornton

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It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.  <a href="https://youtu.be/5C504V-kUOI" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.youtube.com/watch?v=m0_Xktx4HhU" rel="nofollow">Ritz The Gathering: Where There&#39;s Love, There&#39;s Family</a><a href="https://www.youtube.com/watch?v=hdC9lxsPndU" rel="nofollow">Ritz A Taste of Welcome</a><a href="https://www.youtube.com/watch?v=eXdqMod44Uw" rel="nofollow">Alia’s Worth the Wait Samosas</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a><a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">You can find Jade here.</a> You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 35: Reacting to Christmas Ads

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In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility! <a href="https://youtu.be/o1yJ4QcCt-s" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> You can find Liz here:<a href="https://www.lizmosley.net/podcast" rel="nofollow">The Building Your Brand Podcast</a><a href="https://www.lizmosley.net/design-your-own-branding" rel="nofollow">Design your own branding course</a><a href="https://www.lizmosley.net/" rel="nofollow">Website</a><a href="https://www.linkedin.com/in/liz-mosley/" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/lizmmosley/?hl=en" rel="nofollow">Instagram</a><a href="https://www.tiktok.com/@lizmmmosley?lang=en" rel="nofollow">TikTok</a><a href="https://www.youtube.com/channel/UCSqyb9c7lImk7Q59G_S-wZg" rel="nofollow">YouTube</a>Twitter Useful links:<a href="https://www.canva.com/" rel="nofollow">Canva</a><a href="https://www.adobe.com/uk/products/photoshop/landpa.html?ef_id=CjwKCAiAjrarBhAWEiwA2qWdCHqNgoBPzYuy-ttYNdiUs12iKXX-c8J1DIo5MgroxXeavT2PXCVDoxoCy1sQAvD_BwE%3AG%3As&gad_source=1&gclid=CjwKCAiAjrarBhAWEiwA2qWdCHqNgoBPzYuy-ttYNdiUs12iKXX-c8J1DIo5MgroxXeavT2PXCVDoxoCy1sQAvD_BwE&mv=search&mv2=paidsearch&s_kwcid=AL%213085%213%21594259336243%21e%21%21g%21%21photoshop%2117011954559%21138864791987&sdid=2SLRC12G" rel="nofollow">Adobe Photoshop</a><a href="https://www.adobe.com/uk/products/illustrator.html" rel="nofollow">Adobe Illustrator</a><a href="https://www.adobe.com/uk/products/indesign/landpb.html?ef_id=CjwKCAiAjrarBhAWEiwA2qWdCKhAFit6Uobt97cvQG5Uo4dkmYACzDBrwKSxq3dOk3D6irmbZhtdMBoCGHUQAvD_BwE%3AG%3As&gad_source=1&gclid=CjwKCAiAjrarBhAWEiwA2qWdCKhAFit6Uobt97cvQG5Uo4dkmYACzDBrwKSxq3dOk3D6irmbZhtdMBoCGHUQAvD_BwE&mv=search&mv2=paidsearch&s_kwcid=AL%213085%213%21520877001061%21e%21%21g%21%21indesign%211422699833%2159976311470&sdid=HVQ7WXXZ" rel="nofollow">Adobe InDesign</a><a href="https://www.designweek.co.uk/issues/27-31-march-2023/pepsi-new-logo-branding/#:~:text=The" rel="nofollow">Pepsi new logo</a><a href="https://kottke.org/12/07/the-naughty-2012-olympics-logo" rel="nofollow">Olympics logo controversy</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 34: How will AI affect Graphic Design with Liz Mosley

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In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing. <a href="https://youtu.be/Jqg_trRc9Q8" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> You can find David here:<a href="https://www.linkedin.com/in/davidpmr/" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/davidpmr/" rel="nofollow">Instagram</a><a href="https://www.threads.net/@davidpmr" rel="nofollow">Threads</a> AI tools mentioned:<a href="https://www.dailymotion.com/gb" rel="nofollow">Daily Motion</a><a href="https://fireflies.ai/" rel="nofollow">Fireflies</a><a href="https://otter.ai/" rel="nofollow">Otter</a><a href="https://www.voicify.ai/" rel="nofollow">Vocify</a> Campaigns mentioned:<a href="https://www.youtube.com/watch?v=tX8TgVR33KM" rel="nofollow">Norwich City Samaritans</a><a href="https://www.youtube.com/watch?v=D2W3N5wsD6I" rel="nofollow">Uber One</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts

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In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East. Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally. <a href="https://youtu.be/WUV07jGcTwg" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.youtube.com/watch?v=RWMIUhlmdFs" rel="nofollow">Western ad.</a><a href="https://www.lbbonline.com/news/mcdonalds-hit-raise-your-arches-ad-gets-a-middle-east-makeover" rel="nofollow">Middle Eastern Ad</a>.<a href="https://www.instagram.com/reel/Cv5PhPGNF0l/?igshid=MTc4MmM1YmI2Ng%3D%3D" rel="nofollow">Both ads compared.</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a><a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">You can find Jade here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 31: Marketing Internationally: McDonald's Case Study

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Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language. <a href="https://youtu.be/K8Mqmzcjxew" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> You can find Crystal here:<a href="https://twitter.com/CrystalontheWeb" rel="nofollow">Twitter</a><a href="https://www.linkedin.com/in/crystalontheweb/" rel="nofollow">LinkedIn</a><a href="https://www.wix.com/seo/learn/podcast" rel="nofollow">SERP’S up podcast</a><a href="https://www.wix.com/seo/learn/experts/crystal-carter" rel="nofollow">Crystla’s articles on Wix Learning Hub</a> Useful links:<a href="https://www.wix.com/seo" rel="nofollow">Suite of SEO tools from Wix</a><a href="https://www.linkedin.com/in/lukecarthy/" rel="nofollow">Luke Carthy</a><a href="https://www.w3.org/WAI/fundamentals/accessibility-intro/" rel="nofollow">Introduction to Web Accessibility</a><a href="https://trends.google.com/trends/" rel="nofollow">Google Trends</a><a href="https://newsroom.pinterest.com/en/skintoneranges2020" rel="nofollow">Pinterest announces inclusive product updates</a><a href="https://www.google.com/intl/en_uk/business/" rel="nofollow">Google Business Profile</a><a href="https://sanchosshop.com/" rel="nofollow">Sancho’s</a><a href="https://www.linkedin.com/in/kalkidan-legesse-96497697/" rel="nofollow">Kalkidan Legesse</a><a href="https://www.wix.com/seo/learn/resource/find-user-first-content-ideas" rel="nofollow">How to Create User-first Content</a><a href="https://www.womenintechseo.com/" rel="nofollow">Women in Tech SEO</a><a href="https://www.linkedin.com/in/areejabuali/" rel="nofollow">Areej AbuAli</a><a href="https://brightonseo.com/" rel="nofollow">Brighton SEO</a><a href="https://www.semrush.com/blog/what-is-schema-beginner-s-guide-to-structured-data/" rel="nofollow">What Is Schema Markup &amp; How to Implement Structured Data</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 31: How to Make Your SEO Inclusive with Crystal Carter

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In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They&#39;ll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!  <a href="https://youtu.be/vid2AE3ci90" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.blackgirlconvention.com/" rel="nofollow">Black Girl Convention</a><a href="https://www.linkedin.com/in/dr-mena-fombo-2a06767b/" rel="nofollow">Mena Fombo</a><a href="https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photos%20https://www.instagram.com/joyofodu/?hl=en" rel="nofollow">Inclusive Stock Photo Blog</a><a href="https://www.blackillustrations.com/" rel="nofollow">Black Illustrations</a><a href="https://veroniiiica.com/design/alt-text/" rel="nofollow">Alt Text Resource</a><a href="https://www.instagram.com/joyofodu/" rel="nofollow">Joy Ofodu</a><a href="https://www.youtube.com/watch?v=s45XArMWm1A" rel="nofollow">Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu</a><a href="https://www.youtube.com/watch?t=39s&v=L1wddz-tWqo" rel="nofollow">Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a><a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">You can find Jade here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 30: Tips for Inclusive Social Media Marketing

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In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices. <a href="https://youtu.be/Prk--0A0zxI" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> <a href="https://www.linkedin.com/in/gemma-comley-b711b016/" rel="nofollow">You can find Gemma Here.</a>You can find Ghyston here:<a href="https://www.ghyston.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/ghyston/" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/ghystonsoftware/" rel="nofollow">Instagram</a><a href="https://twitter.com/GhystonSoftware" rel="nofollow">Twitter</a> Useful links:<a href="https://www.elizabethday.org/podcasts" rel="nofollow">How to Fail podcast</a><a href="https://www.bcorporation.net/en-us/certification/" rel="nofollow">B-Corp</a><a href="https://www.linkedin.com/in/rebecca-burton-508a0415a/" rel="nofollow">Rebecca Burton</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 29: The Internal Process of Incorporating Inclusive Marketing with Gemma Comley

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In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes. <a href="https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=HbbnAys7Fho" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai" rel="nofollow">What is generative AI</a><a href="https://www.netflix.com/title/81328723" rel="nofollow">Coded Bias on Netflix</a><a href="https://www.bloomberg.com/graphics/2023-generative-ai-bias/" rel="nofollow">Bloomberg article</a><a href="https://chat.openai.com/auth/login" rel="nofollow">Chat GPT</a><a href="https://bard.google.com/chat" rel="nofollow">Bard</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 28: How does generative AI impact inclusive marketing?

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Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms. <a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a><a href="https://youtu.be/Qey3z32A0GY" rel="nofollow">You can watch the episode on YouTube here.</a> Find Teresa here:<a href="https://teresaheathwareing.com/" rel="nofollow">Website</a><a href="https://www.instagram.com/teresa_heathwareing/" rel="nofollow">Instagram</a><a href="https://www.instagram.com/teresa_heathwareing/" rel="nofollow">Dream Business Podcast </a> Useful Links:<a href="https://oecd.ai/en/catalogue/metrics/dice-score" rel="nofollow">Dice score</a><a href="https://www.getdice.co.uk/dicecharter" rel="nofollow">Dice charter</a><a href="https://www.amyporterfield.com/" rel="nofollow">Amy Porterfield</a><a href="https://kajabi.com/" rel="nofollow">Kajabi</a><a href="https://fullfocus.co/author/meganmiller/" rel="nofollow">Megan Miller</a><a href="https://drchatterjee.com/" rel="nofollow">Dr Chatterjee</a><a href="https://www.telegraph.co.uk/authors/b/bp-bt/bryony-gordon/" rel="nofollow">Bryony Gordon</a><a href="https://www.curvykate.com/?gclid=CjwKCAjwsKqoBhBPEiwALrrqiIuGQrJ_zlPCewUdi_KLbWQ2Er0-mKEIwuLPThuVMEKb9EGm6277RhoCEMQQAvD_BwE&tw_adid=667670912539&tw_campaign=14831778233&tw_source=google" rel="nofollow">Curvy Kate</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing

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In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.  <a href="https://youtu.be/gQXBneVw3fc" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.notion.so/bf9505688e1940dd8d1ec6a4e6cd5c1b?pvs=21" rel="nofollow">What is inclusive marketing?</a><a href="https://www.notion.so/Ep-26-Inclusive-Lang-7141b553fc9f4d19b3278690f19b4f0f?pvs=21" rel="nofollow">Hubspot Inclusive Language Blog</a><a href="https://www.npr.org/sections/codeswitch/2014/05/31/317442320/unmasking-the-meaning-and-marital-disputes-behind-mumbo-jumbo" rel="nofollow">Mumbo Jumbo</a><a href="https://www.notion.so/bf9505688e1940dd8d1ec6a4e6cd5c1b?pvs=21" rel="nofollow">Crazy</a><a href="https://www.notion.so/Content-Hub-30bb4e1a96f94741abf0f4a30a14d113?pvs=21" rel="nofollow">Hysteria</a><a href="https://www.notion.so/bf9505688e1940dd8d1ec6a4e6cd5c1b?pvs=21" rel="nofollow">Master</a><a href="https://www.notion.so/0648294f558b43db9cb1bf0d09b3572f?pvs=21" rel="nofollow">Disability language guidelines</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a><a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">You can find Jade here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 26: What is inclusive language?

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Welcome to Season Two!In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.  <a href="https://youtu.be/XufdbTrF6a4" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://www.youtube.com/watch?t=4s&v=TYetmE39FSU" rel="nofollow">Ep 21: What is Inclusive Design?</a><a href="https://inclusive.microsoft.design/" rel="nofollow">Inclusive Design by Microsoft</a><a href="https://nationaltechnology.co.uk/Number_Of_Women_In_Tech_Sector_Drops_By_3000.php" rel="nofollow">Number of Black women in tech</a><a href="https://podcasts.apple.com/gb/podcast/dollars-dragons-podcast/id1672445774" rel="nofollow">Dollars &amp; Dragons Podcast.</a> You can find Eriol here:<a href="https://mastodon.social/@erioldoesdesign@hachyderm.io" rel="nofollow">Mastodon</a><a href="https://twitter.com/EriolDoesDesign" rel="nofollow">Twitter</a><a href="https://hachyderm.io/@erioldoesdesi" rel="nofollow">Hachyderm</a><a href="https://www.notion.so/https-www-linkedin-com-company-waie-bf9505688e1940dd8d1ec6a4e6cd5c1b?pvs=21" rel="nofollow">LinkedIn</a><a href="https://www.notion.so/Twitter-9b650962ad0540dea5191fff37b45c2f?pvs=21" rel="nofollow">Superbloom</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep 25: Inclusive Design Deep Dive with Eriol Fox

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Welcome back! This episode marks the beginning of Season Two!In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team. <a href="https://youtu.be/EmB9kDTPAfc" rel="nofollow">You can watch the podcast here.</a><a href="https://www.arimacompany.com/newsletter" rel="nofollow">Sign up to our newsletter here.</a><a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">You can find the transcript here.</a> Useful links:<a href="https://inclusionandmarketing.com/ep-75-inclusive-marketers-react-to-campaigns-from-barbie-sainsburys-mcdonalds-and-more/" rel="nofollow">Inclusion and Marketing podcast </a><a href="https://www.linkedin.com/in/matthewtsang/" rel="nofollow">Matthew Tsang</a><a href="https://www.linkedin.com/in/soniaethompson/" rel="nofollow">Sonia Thompson</a><a href="https://www.inclued.ai/waitlist" rel="nofollow">Inclued Waitlist</a> <a href="https://twitter.com/joyannboyce" rel="nofollow">You can find Joyann here.</a>You can find Inclued here:<a href="https://www.inclued.ai/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/inclued-ai/" rel="nofollow">LinkedIn</a><a href="https://twitter.com/Inclued_AI" rel="nofollow">Twitter</a>

Ep: 24 Welcome to Season Two

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It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.If you want to see us interview anyone in particular in season two, don&#39;t hesitate to reach out!You can watch the podcast here: <a href="https://www.youtube.com/watch?v=awVnsGy9aro" rel="nofollow">https://www.youtube.com/watch?v=awVnsGy9aro </a>Sign up to the newsletter here: <a href="https://www.arimacompany.com/newsletter" rel="nofollow">https://www.arimacompany.com/newsletter</a>You can find the transcript here: <a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">https://www.arimacompany.com/marketing-made-inclusive-podcast</a> Useful links:Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: <a href="https://www.youtube.com/watch?v=Ur5BLS5CgHQ" rel="nofollow">https://www.youtube.com/watch?v=Ur5BLS5CgHQ</a>Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: <a href="https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq" rel="nofollow">https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq</a>Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: <a href="https://www.youtube.com/watch?v=s45XArMWm1A" rel="nofollow">https://www.youtube.com/watch?v=s45XArMWm1A</a>Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: <a href="https://www.youtube.com/watch?v=L1wddz-tWqo" rel="nofollow">https://www.youtube.com/watch?v=L1wddz-tWqo</a>Ep 14: Why were we on strike for International Women&#39;s Day?: <a href="https://www.youtube.com/watch?t=564s&v=DfP1VmmJVpo" rel="nofollow">https://www.youtube.com/watch?v=DfP1VmmJVpo&amp;t=564s</a>Pay Gap Bot: <a href="https://twitter.com/PayGapApp" rel="nofollow">https://twitter.com/PayGapApp</a>Ep 13: Portraying Love Inclusively in Marketing: <a href="https://www.youtube.com/watch?v=meAs6ey_Zhw" rel="nofollow">https://www.youtube.com/watch?v=meAs6ey_Zhw</a> You can find Joyann at: <a href="https://twitter.com/joyannboyce" rel="nofollow">https://twitter.com/joyannboyce</a>You can find Jade at: <a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">https://www.linkedin.com/in/jade-pett/</a>You can find Arima at:<a href="https://www.arimacompany.com/" rel="nofollow">https://www.arimacompany.com/</a><a href="https://www.linkedin.com/company/arimacompany" rel="nofollow">https://www.linkedin.com/company/arimacompany</a><a href="https://www.instagram.com/arima_company/" rel="nofollow">https://www.instagram.com/arima_company/</a><a href="https://twitter.com/arima_company" rel="nofollow">https://twitter.com/arima_company</a>

Ep 23: Our Favourite Episodes from Season One

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In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.  You can watch the podcast here:<a href="https://www.youtube.com/watch?v=3UrjwUTtlak" rel="nofollow"> https://www.youtube.com/watch?v=3UrjwUTtlak</a>Sign up to the newsletter here: <a href="https://www.arimacompany.com/newsletter" rel="nofollow">https://www.arimacompany.com/newsletter</a>You can find the transcript here: <a href="https://www.arimacompany.com/marketing-made-inclusive-podcast" rel="nofollow">https://www.arimacompany.com/marketing-made-inclusive-podcast</a> Useful links:Watch the previous episode here: <a href="https://www.youtube.com/watch?v=TYetmE39FSU" rel="nofollow">https://www.youtube.com/watch?v=TYetmE39FSU</a><a href="https://inclusive.microsoft.design/" rel="nofollow">https://inclusive.microsoft.design/</a><a href="https://wave.webaim.org/#:~:text=WAVE" rel="nofollow">https://wave.webaim.org/#:~:text=WAVE</a>WCAG: <a href="https://www.w3.org/WAI/standards-guidelines/wcag/glance/" rel="nofollow">https://www.w3.org/WAI/standards-guidelines/wcag/glance/</a><a href="https://inclusivedesign24.org/2023/" rel="nofollow">https://inclusivedesign24.org/2023/</a><a href="https://venngage.com/tools/accessible-color-palette-generator" rel="nofollow">https://venngage.com/tools/accessible-color-palette-generator</a><a href="https://blog.hootsuite.com/inclusive-design-social-media/" rel="nofollow">https://blog.hootsuite.com/inclusive-design-social-media/</a><a href="https://colororacle.org/" rel="nofollow">https://colororacle.org/</a><a href="https://webaim.org/articles/contrast/evaluating" rel="nofollow">https://webaim.org/articles/contrast/evaluating</a> You can find Joyann at: <a href="https://twitter.com/joyannboyce" rel="nofollow">https://twitter.com/joyannboyce</a>You can find Jade at: <a href="https://www.linkedin.com/in/jade-pett/" rel="nofollow">https://www.linkedin.com/in/jade-pett/</a>You can find Arima at:<a href="https://www.arimacompany.com/" rel="nofollow">https://www.arimacompany.com/</a><a href="https://www.linkedin.com/company/arimacompany" rel="nofollow">https://www.linkedin.com/company/arimacompany</a><a href="https://www.instagram.com/arima_company/" rel="nofollow">https://www.instagram.com/arima_company/</a><a href="https://twitter.com/arima_company" rel="nofollow">https://twitter.com/arima_company</a>

Ep 22: Inclusive Design Tools and Resources

Making inclusive marketing the industry standard.

Inclusive marketing should be the Industry standard!

Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.

With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.

If you're passionate about marketing, create content online or just want to learn about inclusive marketing, this show is for you.