One Shift At A Time: Hockey Lessons For Go To Market with Matthew Rubin

Put hockey fans in a room to talk Go-To-Market and you’ll get observations on line chemistry, grinders vs. goal scorers and why your star sales rep still won’t backcheck

That pretty much sums up our new episode: One Shift at a Time. Hockey Lessons for Go to Market.

It’s where Go-To-Market strategy meets hockey logic. Because building pipeline, creating pressure, and winning markets looks a lot like winning games.  It’s about systems and doing the unglamorous work shift after shift.

We talk about:

Why line chemistry > lone superstars

Why grinders often beat goal scorers in real markets

How forechecking = smart pressure in sales and marketing

If you like practical GTM thinking, real-world lessons and a little hockey flavor, this one’s for you.

New episode just dropped!