How to Turn a Hobby into A Multi-Million Dollar Brand: Founder, Baked by Melissa

Melissa Ben-Ishay, Founder and Chief Product Officer of Baked by Melissa takes us on her incredible journey from fired PR professional to founder of a multi-million dollar brand with 14 stores in New York City and an even bigger e-commerce business. These bite-size cupcakes are a labor of love from Mrs. Tie-Dye herself and it shows from this enthusiastic conversation. Learn about how she got her start and what she is planning for next.

Follow Melissa @melissabenishay & @bakedbymelissa and go get your hands on some magical cupcakes: bakedbymelissa.com

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