SHOW / EPISODE

S2E20: How to Set Up Corporate Innovation Structures the Right Way - with Michael Müller-Wünsch, CIO of OTTO

39m | May 4, 2023

My name is Kilian Karrasch and in this episode, I talk to Michael Müller-Wünsch, CIO of OTTO and responsible for the digital platform business within the Otto Group.

During his tenure, Michael successfully transformed Otto from catalog to platform business, and with that led one of the few truly successful digital business model expansions in Europe. Today, the platform business already makes up 30% of OTTO’s business revenue, and Michael, for his successes has been named CIO of the Year.

In today’s episode, we talk about:

  • The secret behind Otto’s corporate innovation structure 
  • How to master technology-driven innovation and successfully identify the next digital business field of your organization?
  • How to build a product-driven organization that outcompetes the market - even in a large corporate?


Michael's LinkedIn: linkedin.com/in/muewue

If you enjoyed this episode, please take a minute to subscribe, like, or share this podcast to spread the word, so I can continue bringing you outstanding guests and conversations. 🙏

And if you have questions about this episode or on how to start building digital products or services, you're welcome to reach out to me on LinkedIn: linkedin.com/in/kiliankarrasch/ or E-Mail: kilian@hatch.studio.

Thanks again for listening to the Digital Transformers podcast. 🚀



Timeline:

0:00 - Introduction

0:28 - Who is Michael Müller?

0:49 - Topics of the Episode

2:08 - What does Otto do differently to be continuously successful?

5:44 - How is the Innovation Organisation setup at Otto?

8:47 - Michael’s recommendation to mid-sized companies or bigger corporations

11:31 - The venture clienting model

15:33 - How Otto identifies new digital business opportunities

24:12 - How to identify the most relevant topics when building a digital platform

27:08 - The approach to launching new features

28:51 - The OKR cycle setup

33:18 - The biggest challenges and trends in the platform business model

36:40 - Digital projects Otto is working on right now

Audio Player Image
Digital Transformers
Loading...