S2E13: How To Successfully Transform Family Firms For GenZ - with Bonita Grupp, Head of E-Commerce & HR at TRIGEMA
25m | Mar 7, 2023In this episode, I talk to Bonita Grupp, Head of E-Commerce & HR at TRIGEMA and possible successor to the current CEO Wolfgang Grupp.
As a member of the family business dynasty, Bonita has played a key role in the digital transformation of the traditional clothing retailer - and has been recognized as Top 40 under 40 for her achievements.
In our episode, we talked about the following:
- what it takes for traditional family businesses and organizations to succeed in digital transformations?
- how to win over GenZ employees - also for classical functions such as production
- why strong values will be the core differentiator for companies in future?
Bonita Grupp on LinkedIn: linkedin.com/in/bonita-grupp-396a4923
Jobs @TRIGEMA: https://www.trigema.de/karriere/jobs/
👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch
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Timeline:
0:00 - Introduction
0:56 - Who is Bonita Grupp
1:18 - Topics covered in the podcast
2:31 - The challenge of digitizing TRIGEMA
4:36 - Why the digitization journey of TRIGEMA has differed to that of other competitors
6:25 - The crucial issue that TRIGEMA had to solve through digital innovation
10:22 - How TRIGEMA communicated the transformation to employees and what the action steps were to kick the process off
12:30 - How Bonita selected the individuals to drive the transformation at TRIGEMA
14:06 - How TRIGEMA as a traditional company is approaching New Work
16:52 - Which work values matter to Gen-Z
18:09 - How TRIGEMA is adapting it’s work culture to cater to Gen-Z
21:02 - The #1 tip Bonita would give other corporates who want to successfully transform themselves digitally
24:11 - The biggest challenge companies have to overcome when it comes to digital transformation