SHOW / EPISODE

S2E13: How To Successfully Transform Family Firms For GenZ - with Bonita Grupp, Head of E-Commerce & HR at TRIGEMA

25m | Mar 7, 2023

In this episode, I talk to Bonita Grupp, Head of E-Commerce & HR at TRIGEMA and possible successor to the current CEO Wolfgang Grupp. 

As a member of the family business dynasty, Bonita has played a key role in the digital transformation of the traditional clothing retailer - and has been recognized as Top 40 under 40 for her achievements. 

In our episode, we talked about the following: 

  • what it takes for traditional family businesses and organizations to succeed in digital transformations?
  • how to win over GenZ employees - also for classical functions such as production
  • why strong values will be the core differentiator for companies in future?


Bonita Grupp on LinkedIn: linkedin.com/in/bonita-grupp-396a4923

Jobs @TRIGEMA: https://www.trigema.de/karriere/jobs/


👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch

Do you have an innovative idea you would like to validate through market research or rapid prototyping or a validated concept you would like to bring to life (e.g. in form of an MVP)? Then book a free consultation here: http://bit.ly/3Xr0BvG 🚀

Timeline:

0:00 - Introduction

0:56 - Who is Bonita Grupp

1:18 - Topics covered in the podcast

2:31 - The challenge of digitizing TRIGEMA

4:36 - Why the digitization journey of TRIGEMA has differed to that of other competitors

6:25 - The crucial issue that TRIGEMA had to solve through digital innovation

10:22 - How TRIGEMA communicated the transformation to employees and what the action steps were to kick the process off

12:30 - How Bonita selected the individuals to drive the transformation at TRIGEMA

14:06 - How TRIGEMA as a traditional company is approaching New Work

16:52 - Which work values matter to Gen-Z

18:09 - How TRIGEMA is adapting it’s work culture to cater to Gen-Z

21:02 - The #1 tip Bonita would give other corporates who want to successfully transform themselves digitally

24:11 - The biggest challenge companies have to overcome when it comes to digital transformation

Audio Player Image
Digital Transformers
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