IEBA Interviews - Wade Asher, Chippewa Valley Music Festivals

16m | Feb 27, 2020

Wade Asher is the general manager of Country Fest and Rock Fest - 3-day festivals drawing 25,000-30,000 per day to his grounds in Cadott, WI. We sat down with Wade to hear how he creates a hyper-engaged community around his events, why he attends marketing conferences outside of the music industry, and to hear about his brand new event Upheaval, which comes to Michigan this summer.

IEBA Podcast