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TransferWise Rebranding as Wise

3m | Dec 26, 2024

TransferWise rebranding to Wise – Marketing Guru Mark Ritson called this “a massive mistake” and “such a dumb move”. What’s his reasoning? How have others viewed this? ‪@venkat868‬

Credits and Acknowledgements

Top Brand Strategy Secrets from Mark Ritson; Brand Tuned Podcast  • Top Brand Strategy Secrets from Mark ...  

Brand names and logos illustrated are the properties of the respective brand owners.

https://newsroom.wise.com/en-NAM/medi...

 Wise Logo and other Wise images 

https://howbrandsarebuilt.com/the-bes...

https://howbrandsarebuilt.com/wp-cont...

Research Analysis https://infranodus.com/

Narrator’s Voice - Eleven Labs

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AI, Digital, Marketing, Strategy, TLDR
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