The Scarcity Effect
7m | Aug 1, 2026Why do we want something more simply because it's harder to get? In this episode of Circuit Breaker: Rewiring Your Decisions, we explore the Scarcity Effect - the psychological tendency to place greater value on things that seem rare, limited, or about to disappear.
Discover how scarcity shapes our decisions, why "limited-time offers" and exclusive opportunities feel so irresistible, and how to recognise when urgency is driving your choices more than genuine value.
Studies and links:
How to Boost Desire Using the Psychology of Scarcity | Psychology Today https://www.psychologytoday.com/gb/blog/automatic-you/201307/how-boost-desire-using-the-psychology-scarcity
Scarcity | The Decision Lab https://thedecisionlab.com/reference-guide/anthropology/scarcity
