#6 Adrian Ashton and focusing on relationships, not transactions

Season 1 | Episode 6
1h 4m | Apr 19, 2022

This is We're Not Selling Shoes, the only podcast for small charities that focuses not just on why we're driven to do what we do, but also on practical ways that we can make noise and get more attention.

This episode I'm asking Adrian Ashton, award-winning enterprise consultant and 'fixer' for non-profits, why he's not selling shoes.

Find Adrian on LinkedIn -

Or on his website -


I'm Benjamin Catley-Richardson, your host, and generosity is so important to me I got it tattooed on the side of my head.

Find me here:



My lovely podcast music is the work of musician Miyagisama and it's off Pixabay:

The nifty cash register sound is courtesy of


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We're Not Selling Shoes