{"id":941,"date":"2024-01-30T05:55:00","date_gmt":"2024-01-30T13:55:00","guid":{"rendered":"https:\/\/redcircle.com\/blog\/?p=941"},"modified":"2024-01-29T18:06:27","modified_gmt":"2024-01-30T02:06:27","slug":"how-to-make-money-podcasting","status":"publish","type":"post","link":"https:\/\/redcircle.com\/blog\/how-to-make-money-podcasting\/","title":{"rendered":"How to Make Money Podcasting"},"content":{"rendered":"\n

A natural next step many podcasters take after perfecting their show<\/a> and growing their audience<\/a> is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We\u2019ll explore them together in this article!<\/p>\n\n\n\n

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Monetization Through Ads<\/h4>\n\n\n\n

A popular way to monetize podcasts is through the inclusion of advertisements. Podcasters have an abundance of options when it comes to introducing ads to their shows.<\/p>\n\n\n\n

There are two main types of Ad Formats in podcasting: Programmatic Ads and Host-Read Ads. These two formats differ quite drastically in multiple aspects and are often used for different purposes. In addition to Programmatic and Host-Read Ads, there\u2019s also Branded Content which often integrates the brand into the entire podcast episode experience. Let\u2019s take a closer look at what each of these formats entails.<\/p>\n\n\n\n

Programmatic Ads<\/strong> \u2013 Programmatic Ads are typically professionally pre-recorded advertisements that play on your podcast either in the pre-roll, mid-roll, or post-roll spot depending on your Dynamic Insertion configuration. Similar to old-school radio ads, these ads range from a large variety of categories including entertainment, education, real estate, technology, and more.<\/p>\n\n\n\n

Host-Read Ads<\/strong> \u2013 Host-Read Ads are pretty much what they sound like. You, the podcaster, read the ad to your audience during a break in your content. Either straight from the heart or off of paper!<\/p>\n\n\n\n

Branded Content<\/strong> \u2013 This is a much newer form of podcast advertising but still worth mentioning! Branded content can mean an advertiser sponsoring an episode, a series of episodes, or even an entire dedicated podcast.<\/p>\n\n\n\n

Podcast advertising revenue is based on a metric called CPM (cost per thousand downloads). CPMs can vary depending on the type of ad you have running.<\/p>\n\n\n\n

For Host-Read advertisements, CPMs tend to be a bit higher depending on how lucrative the advertisers believe your audience to be. For example, shows with CEOs and business decision-makers with high-quality interviews can generally set their CPMs higher than a show that covers generic topics and has low-quality audio.<\/p>\n\n\n\n

For Programmatic Advertisements, the CPMs are typically lower, but the podcaster has to do virtually no work at all! The money just flows in tandem with the downloads.<\/p>\n\n\n\n

Branded Content is more negotiable as they\u2019re sponsoring an entire episode or more.<\/p>\n\n\n\n

Podcasts on RedCircle can begin monetizing through ads as soon as they average 500 or more weekly downloads. But that isn\u2019t the only thing you need to start monetizing through ads! It\u2019s important to have audience demographic information, an active online community, and a partnership mentality. Check out our blog post on the three things every podcaster needs before accepting Host-Read Ads<\/a> to see why these are so important.<\/p>\n\n\n\n

Of course, we have plenty of resources readily available for when you\u2019re<\/em> ready to start monetizing with ads:<\/p>\n\n\n\n