Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn\u2019t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off actually posting!<\/p>\n\n\n\n
You want to keep these things in mind when deciding when to publish your show: Whether or not you want to monetize, who your audience is, and your own schedule. Each of these factors can help you determine when the best time to publish your podcast is for you<\/em>.<\/p>\n\n\n\n An important question to ask yourself is whether or not you plan to monetize your podcast. If you do plan on monetizing, especially through ads, then the best time to launch your podcast is in early Autumn. It\u2019s also an excellent time to re-launch your show, start a new season, or even migrate to a new hosting platform<\/a>.<\/p>\n\n\n\n Why? Well, early Autumn is when both Programmatic Ads<\/a> and Host-Read opportunities<\/a> start to increase, at least in our experience. Brands have spent the summer planning their strategies for the end-of-year holidays and execution time is looming closer. (We\u2019re on that Christmas creep, after all.) Podcasts often see a bump in revenue in the last few months of the year thanks to all of this advertising spend.<\/p>\n\n\n\n If you\u2019re looking to monetize your podcast, then joining a new hosting platform or re-launching a new season in Autumn is the way to go!<\/p>\n\n\n\n ___<\/p>\n\n\n\n A great way to understand when, and how often, to publish episodes for your podcast is to tap into your audience. Who are they? What do their routines look like? When are they choosing to tune into podcasts? Getting to the heart of these questions will help you to determine the prime time upload episodes.<\/p>\n\n\n\n RedCircle\u2019s analytics can help you to find answers to those questions. (It\u2019s even covered in our blog here<\/a>!) Using our analytics, you can know exactly what time of day folks are listening to your show, what day of the week, and where in the world they\u2019re listening from.<\/p>\n\n\n\n Additionally, think about the type of content you\u2019re creating. Is it for working professionals? Or perhaps for college students? Are they listening to your show on the way to work or class? When would that be? Whoever your audience is, there\u2019s a time and place that they prefer when they listen to your show. You can use an abundance of clues to figure out the optimal time for posting.<\/p>\n\n\n\n ___<\/p>\n\n\n\n
\n\n\n\nMonetization in the Mix<\/h4>\n\n\n\n
Think About Your Listener<\/h4>\n\n\n\n
Don\u2019t Forget Your Own Schedule<\/h4>\n\n\n\n