{"id":68,"date":"2019-04-29T16:27:36","date_gmt":"2019-04-29T16:27:36","guid":{"rendered":"https:\/\/getredcircle.com\/blog\/?p=68"},"modified":"2019-04-29T20:54:17","modified_gmt":"2019-04-29T20:54:17","slug":"announcing-cross-promotion","status":"publish","type":"post","link":"https:\/\/redcircle.com\/blog\/announcing-cross-promotion\/","title":{"rendered":"Announcing RedCircle&#8217;s Cross-Promotions Marketplace"},"content":{"rendered":"\n<p>When we <a href=\"https:\/\/getredcircle.com\/blog\/leveling-the-playing-field\/\">launched RedCircle<\/a>, we envisioned a platform that would help creators of all sizes to <em>be heard<\/em>. &nbsp;Since then we\u2019ve spoken to hundreds of podcasters from around the world, and many of them are all interested in an answer to the same question:<br><\/p>\n\n\n\n<h4><strong>How Do I Grow My Podcast?<\/strong><br><\/h4>\n\n\n\n<p>It\u2019s very common for big podcast networks run ads on their shows that tell listeners to check out other podcasts within their network. &nbsp;Cross-promotions like these are an exceptional tool for growing audiences.  However, to pull off one of these cross promotions, you need dynamic ad insertion technology, multiple shows within your network, and the time and energy to manually execute the campaign. &nbsp;This is why only the large podcast networks can run cross-promotions.  Until now.<br><\/p>\n\n\n\n<h3>Introducing RedCircle\u2019s Cross-Promotion Marketplace<\/h3>\n\n\n\n<p>With RedCircle\u2019s new cross-promotions feature, it\u2019s never been easier to pair up with another podcast and promote each other\u2019s shows. &nbsp;In just a few minutes, you can kick off a campaign that can grow both shows&#8217; audiences.<br><\/p>\n\n\n\n<p>To get started, you can easily browse shows in our catalog to find a podcast to partner with:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/H-FNu2dw-yE6IEo0nnFEpMHoV9t1-UOZ_GtZxxwd_AUN4pzqIxw_oTi6rjQoqBMBGSC2hfPzQCcTltGWRAUzYi0_Dg0sy8xTY2oPg5YV4MR8gEQBCzHUP7Rc0V-8ojb-edpbYr3E\" alt=\"view of the cross-promotion browse interface\"\/><\/figure>\n\n\n\n<p>You can send a proposal to another podcast:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Idz0HaQeuOg63horWTnkNT4MI7EYz0mJY9_1v-1Fy9Gqq5g1wEa2s5Nk2XGFkZGegiDfs0T7TQeoOzRoXxv5uzOqAztH36MFRGbfhNJMCbW2dldLOYK1C1yGBqz2ad8J6_J5PTAG\" alt=\"view of the cross promotion proposal form.\"\/><\/figure>\n\n\n\n<p>The podcasters upload audio clips, set a start date:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7tFlGL1dEEBuqiA7kKhh9H3TSAumMYYIwQZJOGTzBDVKMS6kToY-3NC6-8dx-9uznT0ZxqcE8V75pKGdwyxx7n9tPzshF5Zx3yNTwbMFsRg_ADcIhxouDEgqbLqvZYKxZNZLja9x\" alt=\"the cross-promotion deal exchange interface.\"\/><\/figure>\n\n\n\n<p>And that\u2019s it!<br><\/p>\n\n\n\n<p>Once both parties agree to the deal, RedCircle does the heavy lifting. &nbsp;We\u2019ll dynamically insert the cross-promotional advertisements into your episodes for the length of the campaign. &nbsp;You can sit back and watch your listener metrics climb.<\/p>\n\n\n\n<h3>Growing Podcast Audiences, Together<\/h3>\n\n\n\n<p>While we were developing \/ testing the marketplace, we\u2019ve seen cross-promotional campaigns generate massive increases in our podcasts\u2019 subscriber-bases. &nbsp;One cross-promotion we observed on our platform generated thousands of new subscribers for the promoted podcast!<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QFx87uaCx_7ZXQ7kHUidM9cJS5W-0q0RK3r3VDFcaGpfcRo6Z8_JIpYyXXkvdvALToNQ-JQZEUu2VHYF4DqUWSYL53SJJQkEYG8ttv4Z585ZA_WYawgYVXsRyS7em7nymDmHZicE\" alt=\"graph showing large increases in downloads after cross-promotion campaign\"\/><\/figure>\n\n\n\n<h3>Leveling the Playing Field<\/h3>\n\n\n\n<p>RedCircle\u2019s cross-promotion feature has leveled the playing field for independent podcasters. &nbsp;You can grow your audience just like the big networks do.<br><\/p>\n\n\n\n<p>We recognize the strength and power of the community. We want to help creators connect and share with one another to broaden their voice. Cross-promotion is one of the fastest ways to grow an audience, and we created a product to make that process as seamless as possible. Let\u2019s build together.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.getredcircle.com\/sign-up?utm_medium=web&amp;utm_source=redcircle_blog&amp;utm_content=cross_promo_launch_post\">Take RedCircle for a spin.<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we launched RedCircle, we envisioned a platform that would help creators of all sizes to be heard. &nbsp;Since then we\u2019ve spoken to hundreds of podcasters from around the world, and many of them are all interested in an answer to the same question: How Do I Grow My Podcast? It\u2019s very common for big [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/68"}],"collection":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":6,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions\/76"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}