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The first step to working with small businesses is to figure out which<\/em> businesses you want to work with. The obvious answer is to think about what businesses have products or services that complement your podcast. For example, let\u2019s say you have a role-playing podcast where you use things like dice during the show. Look for businesses that create custom dice, or a games store that\u2019s interested in growing their customer base. Or, maybe you\u2019re already using a product in your podcast that you love. Brands always want podcasters passionate about their products\/services as it creates a much better host-read ad. (As we learned in this blog post!)<\/p>\n\n\n\n The locality of the business can play an important role, too. Using the geo-location performance report<\/a> in your analytics, you can learn where a majority of your audience is located. You can narrow it down by country, region, or even city! You could reach out to businesses popular or new in that area and offer to collaborate with them. For example, let\u2019s say you have a fitness podcast and you reach out to a local gym offering to advertise their services. Or, you host a show focused on a local sporting team. You could check out bars and restaurants in the area where games are frequently played on their screens.<\/p>\n\n\n\n There are endless opportunities when looking for brands to collaborate with and build long-lasting partnerships!<\/p>\n\n\n\n Once you secure a deal with a business you like, you can create Custom Audio Clips and Audio Blocks<\/a> to smoothly insert the ads into your show. You could even run several campaigns at once! The choice, and flexibility, is up to you!<\/p>\n\n\n\n Don\u2019t wait for advertisement opportunities to come to you! Being proactive, especially as you\u2019re growing your podcast, will help you to create long-term partnerships with brands and demonstrate to bigger brands your consistency and excellence. Whether it\u2019s for small or local businesses, collaboration between podcasts, or announcements for your audience, our Dynamic Insertion<\/a> tools help to easily manage any type of campaign.<\/p>\n\n\n\n Sign up or upgrade your plan to get started!<\/p>\n\n\n\n
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