In these difficult and uncertain times, listeners are turning to your podcast as a source of information or a source of comfort. Many people around the world are stuck at home and tuning into their favorite podcasts to get the latest coverage on the coronavirus crisis, or for a welcome distraction from the news.
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Over the past few weeks, countless influencers and celebrities have used social media to find creative ways to entertain people and more importantly use their influence to encourage their audience to stay at home and do their part to slow the spread of Coronavirus.
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At RedCircle, we know that our creators want to do everything they can to help support their listeners and keep our communities safe during this unprecedented time.
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We\u2019ve partnered with the Ad Council<\/a>, a nonprofit organization responsible for producing, distributing and promoting public service announcements (PSAs), to help support the urgent response to Coronavirus. We hope you\u2019ll join their #AloneTogether campaign by adding your own PSA in your podcast in the upcoming weeks and months. Your voice can make an enormous impact on efforts to slow the spread of Coronavirus by bringing awareness to the importance of social distancing and urging your listeners to take this seriously and stay at home if able, in addition to supporting mental health and wellness. Below are a few of the talking points from the Ad Council for you to highlight. Remember to keep the message positive and encouraging and say \u2018Coronavirus\u2019 instead of ‘COVID-19’ since it\u2019s easier to understand. For a full list of talking points, scripts, social assets and other helpful\u00a0 resources visit coronavirus.adcouncilkit.org<\/a>. If you don\u2019t want to record your own PSA, you can also go directly to the Ad Council website<\/a> to download a pre-recorded 15-30 second spot that is ready to go.\u00a0 Now is the perfect time to share what you\u2019ve been up to while socially distancing. Give your listeners suggestions on how to stay busy and keep their spirits up while spending so much time at home, often by themselves. Our favorite advice of course, is staying home and listening to a podcast. The more you share the better! If you share your message on social media, be sure to use the official hashtag from the Ad Council, #AloneTogether.\u00a0<\/p>\n\n\n\n To get this important message out quickly and easily, we suggest recording your own message or usinga pre-recorded PSA from the Ad Council <\/a>\u00a0and using dynamic insertion to insert it into your most recent and upcoming episodes over the coming weeks.\u00a0
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<\/p>\n\n\n\nUse dynamic insertion to distribute your PSA message to listeners<\/strong><\/h4>\n\n\n\n
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