Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, it\u2019s one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional \u201choliday download slump\u201d that comes with others like Thanksgiving and Christmas, but many shows release their fun spooky-themed episodes and specials that draw in higher listenership. <\/p>\n\n\n\n
In fact, true crime and horror podcasts receive 45% higher downloads on average in the month of October, and with this influx of listeners, downloads remain higher than usual, +36%, moving into November and December. This means killer opportunities (pun very much intended) for advertisers this quarter.<\/p>\n\n\n\n
So with that in mind, here are five hair-raising RedCircle podcasts to advertise on this Halloween if you\u2019re looking to join the ghostly activities and boo-st that ROAS!<\/p>\n\n\n\n
Hosts:<\/strong> Woody Overton & Cyndi Overton<\/p>\n\n\n\n Real Life Real Crime<\/a> is a multi-award-winning weekly podcast hosted by Woody Overton, known for his work on Dateline and his cult-like fan following. Woody brings listeners deep into cases he\u2019s personally worked, sharing exclusive insight only a seasoned detective can offer. <\/p>\n\n\n\n Host:<\/strong> Kevin Eustace <\/p>\n\n\n\n The Dark Paranormal<\/a> is about true stories from terrified people. The darkest unexplained tales, direct from the source. Keep one eye open, or you may end up on the show. As the longest continually-hosted podcast on this list, The Dark Paranormal <\/em>is an established member of the RedCircle community! <\/p>\n\n\n\n Hosts:<\/strong> Christine Schiefer & Em Schulz<\/p>\n\n\n\n Murder and the paranormal finally meet in <\/strong>And That\u2019s Why We Drink<\/a>! Grab your wine and milkshakes, and join in for some chilling ghost stories and downright terrifying true crime. Host: <\/strong>Glynn Washington<\/p>\n\n\n\n Spooked<\/a> features true-life supernatural stories, told firsthand by people who can barely believe it happened themselves. Created in the dark of night, by the creators of Snap Judgment in partnership with KQED & PRX. Host:<\/strong> Justin Drown<\/p>\n\n\n\n Obscura: A True Crime Podcast<\/a> immerses you in the depths of the darkest mysteries life has to offer. Unravel chilling narratives as they delve into true stories of murders, enigmatic mysteries, and haunting disappearances. Their meticulous storytelling brings these grim tales to life, exploring the intricate details of heinous acts with unwavering precision. <\/p>\n\n\n\n <\/p>\n\n\n\n Halloween is the perfect time of year to start or evolve your podcast advertising journey! Hopefully you are as excited as we are. Interested in working with us? Start with your free campaign plan<\/a> or reach out to advertising@getredcircle.com<\/a>. Happy hauntings!<\/p>\n","protected":false},"excerpt":{"rendered":" Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, it\u2019s one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional \u201choliday download slump\u201d that comes with others like Thanksgiving and Christmas, but many […]<\/p>\n","protected":false},"author":3,"featured_media":1410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[28,27,43],"_links":{"self":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1408"}],"collection":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/comments?post=1408"}],"version-history":[{"count":10,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1408\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1408\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media\/1410"}],"wp:attachment":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media?parent=1408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/categories?post=1408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/tags?post=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Why advertise:<\/strong> Real Life Real Crime <\/em>has worked with several dozen unique brands with RedCircle, consistently producing high-quality ad reads that result in stellar performance. It\u2019s truly a beloved show among advertisers!<\/p>\n\n\n\n2. The Dark Paranormal<\/h4>\n\n\n\n
Why advertise: <\/strong>In addition to winning multiple accolades as a top true crime and horror podcast, the show appeals to a diverse range of listeners that come together to hear a bone-chilling story each week.<\/p>\n\n\n\n3. And That’s Why We Drink<\/h4>\n\n\n\n
Why advertise: <\/strong>With over 200 million lifetime downloads, ATWWD <\/em>takes a unique angle into the comedy space, maintaining its loyal audience and attracting a wide array of new listeners looking for a good laugh as they dive into the supernatural!<\/p>\n\n\n\n4. Spooked<\/h4>\n\n\n\n
Why advertise: <\/strong>As a long-established show and a newcomer to RedCircle, Spooked <\/em>creates an immersive experience with all aspects of production, extending to their ad reads. Winner of the Webby \u201cBest Series – Features\u201d podcasting award and getting up to 1.4 million downloads during spooky season, their endorsements are sure to make an impact!<\/p>\n\n\n\n5. Obscura<\/h4>\n\n\n\n
Why advertise: <\/strong>With consistently high performance, Obscura <\/em>is a reliable show that stands out in its direction and commitment to quality content!<\/p>\n\n\n\n