{"id":1157,"date":"2024-08-15T03:00:00","date_gmt":"2024-08-15T10:00:00","guid":{"rendered":"https:\/\/redcircle.com\/blog\/?p=1157"},"modified":"2024-08-14T16:21:27","modified_gmt":"2024-08-14T23:21:27","slug":"an-update-on-openrap-the-first-automated-host-read-ad-platform-available-across-podcast-hosting-platforms","status":"publish","type":"post","link":"https:\/\/redcircle.com\/blog\/an-update-on-openrap-the-first-automated-host-read-ad-platform-available-across-podcast-hosting-platforms\/","title":{"rendered":"An Update on OpenRAP: The First Automated Host-Read Ad Platform Available Across Podcast Hosting Platforms"},"content":{"rendered":"\n

Los Angeles, CA \u2013 <\/em>Four months ago, our team at RedCircle announced OpenRAP<\/a>, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without<\/em> switching podcast hosts.\u00a0<\/p>\n\n\n\n

At our initial launch in March, OpenRAP connected to more than 100 podcasts representing over 6 million monthly downloads. Both independent podcasters and established networks have since then taken advantage of the additional ad revenue from brands exclusive to RedCircle. Over the last quarter, we have replicated that success at scale, connecting 10 networks<\/strong> and more than 500 shows<\/strong> across a variety of publishers. RedCircle\u2019s platform now provides automated ad buying on over 80M monthly downloads<\/strong>. With OpenRAP, the manual coordination that comes with host-read ad deals is replaced by automatic flighting, seamless measurement, and instant reporting, and it\u2019s all directly available at the point of distribution, with demand you can\u2019t find anywhere else.<\/p>\n\n\n\n

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\u201cThis partnership is a key driver of our success in maximizing revenue and reaching a wider audience of direct response buyers.\u201d<\/p>\nAlan Abdine, Head of Ad Revenue at YMH Studios<\/cite><\/blockquote>\n\n\n\n

OpenRAP is designed to augment a publisher’s existing advertising sales efforts; to work in tandem with our partners\u2019 existing business flow. Many publishers sell their own ads and source host-read and programmatic from other third parties, yet they still end up with unsold inventory. Through OpenRAP, RedCircle supplements your revenue and preserves the listener experience, filling the remaining inventory with high CPM host-read ads, from up-and-coming brands that exclusively leverage RedCircle to break into podcasting. One of our first network partners shares the growth that RedCircle has brought to their sales:\u00a0<\/p>\n\n\n\n

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“We’re thrilled with the incredible value our partnership with RedCircle has delivered. RedCircle provides an exceptional supplemental option for our unsold inventory, generating industry-best CPMs and significantly boosting our fill rates to over 90%. This partnership is a key driver of our success in maximizing revenue and reaching a wider audience of direct response buyers, and helps us tap into the coveted high CPM brand awareness campaigns.”<\/em><\/p>\nAlan Abdine, Head of Ad Revenue at YMH Studios<\/cite><\/blockquote>\n\n\n\n

Our initial success with OpenRAP has exceeded expectations. As we continue to evolve our OpenRAP offerings, we aim to partner with more networks and podcasts looking to expand their monetization opportunities. If you are interested in learning more about OpenRAP or would like to join our waitlist, you can visit the OpenRAP homepage<\/a> for more information. We\u2019re looking forward to continuing to help podcasters everywhere maximize their revenue!<\/p>\n","protected":false},"excerpt":{"rendered":"

Los Angeles, CA \u2013 Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts.\u00a0 At our initial launch in March, OpenRAP connected to more than […]<\/p>\n","protected":false},"author":3,"featured_media":1165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[31,28,130,43,24],"_links":{"self":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1157"}],"collection":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":8,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1157\/revisions\/1167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media\/1165"}],"wp:attachment":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/tags?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}