The addition of dynamic insertion allows advertisers to run campaigns in brand new ways! Instead of having your ad live forever on a podcast\u2019s episodes (and watch them age with time), you can have your advertisements dynamically inserted into several podcasts all at the same time with little work on your end!<\/p>\n\n\n\n
In the early days of podcast advertising, advertisers would purchase permanent spots in a podcast\u2019s episodes. This was known as \u201cbaked-in ads\u201d, meaning the ads were added in to the raw audio of the podcast. This type of advertising is pretty familiar to most advertisers. <\/p>\n\n\n\n
Dynamic insertion allows advertisers to place a single ad across multiple episodes and even multiple shows \u2013 all at once. At RedCircle, our dynamic insertion enables advertisers to easily set up one campaign across several shows with only a few clicks of a button. Easy!<\/p>\n\n\n\n
The beauty of dynamic insertion is the ability to completely customize campaigns. One customization is to limit advertising campaigns to the most recent episodes of a podcast. Nicknamed \u201cfaked-in ads\u201d, these type of ads mimic the behavior of the familiar baked-in ad.<\/p>\n\n\n\n
The Benefits of \u201cRecent Episodes Only\u201d Campaigns<\/h4>\n\n\n\n
Here at RedCircle, we grant our advertisers the ability to limit their campaigns to the most recent episodes. Typically with this style, 80% or more of the impressions end up running on the episodes that were released during the week of the download. So in many ways, it mimics the behavior of a typical \u201cbaked-in\u201d ad, but is flighted differently.<\/p>\n\n\n\n
Podcast episodes have the highest amount of downloads within the first few days of their release. Campaigns that run only on the most recent episodes capitalize on these spikes in downloads. They capture the attention of the most engaged listeners at the most relevant time.<\/p>\n\n\n\n
Campaigns limited to \u201cRecent Episodes Only\u201d are the best of both worlds; combining the ease of dynamic insertion with the timeliness of \u201cbaked-in\u201d ads. A true win-win!<\/p>\n\n\n\n
How It Works on RedCircle<\/h4>\n\n\n\n
For advertisers utilizing RedCircle, deciding how a campaign runs is as easy as checking a box.<\/p>\n\n\n
![\"\"](\"https:\/\/lh7-us.googleusercontent.com\/e5wy9Lg4N0YsN7OeAOLcIH318Zf065OWzl4xm50LbNCEUHTH8Tg4tb2U424MLs3CqdK7Z5CNRlURA7kPwQRnQ9xK6zAgbeY3nSje3_BnXkpUXL2-w8tojNobQya11qDpJgPlTys3LnmWxL_eyO7T9ik\")
<\/figure><\/div>\n\n\nThat\u2019s all it takes! Once you decide that you want to run a \u201cRecent Episodes Only\u201d campaign all you need to do is mark the check box. We\u2019ll take care of the rest for you.<\/p>\n\n\n\n
Our system then inserts your advertisement on episodes that are published within 30 days of your campaign start. So, for example, if you ran a 30-day \u201cRecent Episodes Only\u201d campaign starting on July 1st, then the campaign would begin inserting on July 1st and stop inserting on July 31st. Your ad would only be inserted on episodes released after June 1st. <\/p>\n\n\n\n
You can add multiple shows to your campaign and have them run on all<\/em> those podcasts\u2019 most recent episodes. Allowing you to take advantage of the download spike that occurs for new episodes.<\/p>\n\n\n\n Different advertising techniques have different advantages. What\u2019s great about dynamic insertion, especially at RedCircle, is the ability to employ all<\/em> of those techniques and reap their benefits.<\/p>\n\n\n\n If all that sounds like a dream, then why not give RedCircle a chance? Sign up today and start your first campaign!<\/p>\n\n\n\n
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