{"id":1074,"date":"2024-04-10T07:55:00","date_gmt":"2024-04-10T14:55:00","guid":{"rendered":"https:\/\/redcircle.com\/blog\/?p=1074"},"modified":"2024-04-09T17:24:32","modified_gmt":"2024-04-10T00:24:32","slug":"running-multiple-campaigns-on-redcircle","status":"publish","type":"post","link":"https:\/\/redcircle.com\/blog\/running-multiple-campaigns-on-redcircle\/","title":{"rendered":"Running Multiple Campaigns on RedCircle"},"content":{"rendered":"\n

The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once<\/em>. You\u2019re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue.<\/p>\n\n\n\n

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Remember the Campaign Requirements<\/h4>\n\n\n\n

The first thing to keep in mind are the requirements for a campaign. If you have a few different offers, be sure to check the requirements for each campaign to ensure you\u2019ll be able to meet all the requirements. This doesn\u2019t mean that you should only select one of the campaigns if they have the same requirements, though. It\u2019s more to help you understand your available inventory. You can, and should, always select as many campaigns as you can manage!<\/p>\n\n\n\n

Campaign Timeline<\/strong><\/h6>\n\n\n\n
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We\u2019re going to focus on Pacing<\/strong> and End Dates<\/strong>. A campaign with \u201cno pacing\u201d means that the ad will be inserted at every possible opportunity. This typically causes campaigns to move a bit faster. A campaign with \u201ceven pacing\u201d means the ad is inserted across the entire campaign evenly. The ad may not be heard in every available spot as it\u2019s evenly distributed throughout the campaign timeline.<\/p>\n\n\n\n

A campaign with a \u201csoft\u201d end date continues past the expected end date until the budget is spent. A campaign with a \u201chard\u201d end date stops on a specific date whether it has fully delivered its downloads or not.<\/p>\n\n\n\n

Advertisement Details<\/strong><\/h6>\n\n\n\n
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We\u2019ll focus on Ad Placement<\/strong> and Ad Distribution<\/strong>. An ad can be placed in any three positions: Pre-Roll, Mid-Roll, and Post-Roll. In the example above, there are two<\/em> spots listed. This doesn\u2019t mean that the ad is required to be in both the Pre-Roll and Mid-Roll, though. It just means that the ad needs to be placed in either the Pre-Roll or Mid-Roll position. Whatever works the best for you!<\/p>\n\n\n\n

Your Brand partner has the option to distribute across all your episodes or just the most recent ones. Ads that are distributed across your entire catalog don\u2019t require you to update your podcast with new episodes frequently. However, an ad that is \u201crecent episodes only\u201d does require you to maintain a frequent posting schedule to meet fulfillment.<\/p>\n\n\n\n

Of course, your Brand partner might have some content requirements for you to fill. Be sure to read the Upload & Submit Advertisement<\/a> pop-up when adding your audio so you don\u2019t miss anything!<\/p>\n\n\n\n

How Dynamic Insertion Juggles Multiple Campaigns<\/h4>\n\n\n\n

The algorithm that determines what ad plays where is a bit complicated. But, to put it in accessible terms, it will always insert the ad that is the most beneficial at that moment. So, if you have multiple campaigns running at the same time, then our algorithm will weigh several factors including the type of campaign, the requirements, the pacing, and more to insert the most optimal ad.<\/p>\n\n\n\n

Our system does its best to ensure that every ad read has its time to shine! Check out this article<\/a> for an even deeper look at how ads are prioritized for your audience.<\/p>\n\n\n\n

Here\u2019s How Many Ad Spots You Should Have<\/h4>\n\n\n\n

A question that pops up into our inboxes every so often (and for good reason!) When you\u2019re just starting out monetizing your podcast, you\u2019re never quite sure what that magic number<\/a> might be.<\/p>\n\n\n\n

A good rule of thumb is 1 Pre-Roll Ad, 3 Mid-Roll Ads, and 1 Post-Roll Ad. You do want to be cautious of listener fatigue though! If you have a longer show, try spacing out your Mid-Roll ad breaks instead of only one.<\/p>\n\n\n\n

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Dynamic Insertion was designed with ease in mind. We want podcasters to be able to upload episodes and have the ad insertion done for them. Really, the only thing you need to worry about when monetizing with RedCircle is what you\u2019re going to spend all that extra cash on.<\/p>\n\n\n\n

Why wait? Sign up for RedCircle today and start earning! Want to keep your current host? Sure, you can opt for OpenRAP<\/a><\/strong> instead.<\/strong><\/p>\n\n\n\n

\n \n \"Sign\n <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You\u2019re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]<\/p>\n","protected":false},"author":3,"featured_media":1076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[8,31,28,26,27,43,24],"_links":{"self":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1074"}],"collection":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":1,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"predecessor-version":[{"id":1075,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/posts\/1074\/revisions\/1075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redcircle.com\/blog\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}