{"id":1064,"date":"2024-04-05T04:55:00","date_gmt":"2024-04-05T11:55:00","guid":{"rendered":"https:\/\/redcircle.com\/blog\/?p=1064"},"modified":"2024-04-04T15:45:20","modified_gmt":"2024-04-04T22:45:20","slug":"how-to-sell-your-show-to-potential-brand-partners","status":"publish","type":"post","link":"https:\/\/redcircle.com\/blog\/how-to-sell-your-show-to-potential-brand-partners\/","title":{"rendered":"How to Sell Your Show to Potential Brand Partners"},"content":{"rendered":"\n

Host-Read ads perform so well because of their authenticity! Listeners trust you to be real with them when it comes to the products you’re promoting. Brands also want to work with podcasters who are enthusiastic about their products and\/or services. The genuine excitement helps to create a stellar ad read.<\/p>\n\n\n\n

One of the best ways to secure a future opportunity is to put your best foot forward when responding to brand inquiries. We’ve talked before about the ways you can stand out<\/a> when responding to brand inquiries, but now we’re going to take a closer look at the role brand inquiries play in RAP (the RedCircle Ad Platform.)<\/p>\n\n\n\n

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What is Brand Inquiry?<\/strong> <\/h4>\n\n\n\n

A brand inquiry\u00a0is a powerful tool for you to use as it demonstrates\u00a0to us why your podcast would be a great fit for an ad campaign. Use every brand inquiry form as your moment to convince the brand why they should choose your show!<\/p>\n\n\n\n

Why do we do this?<\/strong> <\/h4>\n\n\n\n

We vet shows for a few different reasons at RedCircle. Vetting is very helpful in data collection and helps us get to know our podcasts better. We send out brand inquiries to see what shows would be interested in participating in ad campaigns.<\/p>\n\n\n\n

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The Two Different Types of Brand Inquir<\/strong>ies<\/h4>\n\n\n\n
Brand-Specific<\/strong><\/h6>\n\n\n\n

Brand-specific vetting happens after a direct conversation or request from an advertising agency or brand.<\/strong> The buyer gives the RedCircle sales rep specifications or guidelines for shows. The sales rep then builds a campaign with the specifications and any additional shows they believe to be a good fit.<\/p>\n\n\n\n

At this point, the podcast host receives the brand inquiry form about the campaign. It’s now in the host\u2019s hands to decide if they are interested in the opportunity and explain why.<\/p>\n\n\n\n

These responses often get sent to the buyer, so it\u2019s important to sell yourself<\/strong>! Be clear and concise on why your show can deliver a great ad read and why this brand is a good fit for the audience.<\/p>\n\n\n\n

Proactive<\/strong><\/h6>\n\n\n\n

The sales team at RedCircle proactively vets for data collection and future planning.<\/strong> It’s important to point out that proactive vetting does not guarantee an ad for your podcast<\/span><\/em><\/strong>. A campaign invite isn’t guaranteed as no agency or brand is filling a campaign at that time. This type of vetting mainly focuses on holidays, seasons, or events with a nationwide audience.\u00a0<\/p>\n\n\n\n

This type of vetting allows us to\u2026<\/p>\n\n\n\n